Advertising’s venerable Gunn Report which provides award rankings has been rebranded as WARC Rankings by newish owner Ascential, which owns and operates the Cannes Lions. Estimable MD Emma Wilkie is stepping down at the end of January. WARC stands for ...
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Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...
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Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...
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Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...
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Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ...
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BBDO has been named best agency network in the 2016 Warc 100 rankings, while WPP picked up the gong for best holding company. The rankings purport to measure creative effectiveness. MullenLowe Lintas Group Mumbai was named best creative agency, Starcom ...
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According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve scored in various ad effectiveness competitions worldwide and come up with the top 100. Here are the top 20, the ...
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It might seem a little counter-intuitive to announce the global Effie ‘Effectiveness Index’ winners at the Cannes International Festival of Creativity but then, as my colleague Stephen Foster points out, Cannes has become such a monster event it serves as ...
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Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is ...
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