warc
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Advertisers
New WARC forecast adds to global ad gloom
It would take a Sherlock Holmes to find any good economic news at the moment (the UK is mired in…
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Advertisers
WPP scores triple whammy with WARC Effectiveness win
Does winning the most ad awards make you the best, most creative, most effective or demonstrate that you’re bigger and…
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Advertisers
WPP is WARC’s top media group (again) – but is it a hollow crown?
Everybody loves an award – obviously – and no-one more than WPP. And, once again, the holding company’s GroupM has…
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Advertisers
Podcasts proliferate but ad market is getting crowded
Podcasts seem to be taking over the world – in the UK Gary Lineker’s ‘The Rest Is..’ Goalhanger stable pulls…
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Ad Tech
Facebook races ahead in ad revenue even though share is falling
John Wren and Phippe Krakowsky may like to refer to their shiny new Omnicom/IPG as a “platform” as they prepare…
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Advertisers
WARC: global adspend to hit $1.08trn in 2024 – 68% is digital
Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7%…
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Advertisers
PHD Auckland wins top WARC media campaign, Mindshare is top agency
WARC has announced its list of top-scoring media campaigns based on global and regional awards shows, along with brands, agencies…
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Agencies
BETC is WARC’s most creative agency, Ogilvy is top network
BETC Paris has been named as WARC’s most creative ad agency in the world, topping its rankings for 2024. WARC…
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Advertisers
Séamus Brennan: can CTV and VOD grow fast enough to plug the shrinking UK TV ad market?
The latest Advertising Association/WARC expenditure report revealed that the UK TV ad market shrank by nearly 13% year on year…
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