Tag Archives: warc

Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards campaign of 2017

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

Read More »

TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

Read More »

WARC’s words of wisdom from (partly) befuddled adfolk

Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...

Read More »

Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign

Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ...

Read More »

Are these the world’s most effective ad campaigns?

According to WARC (World Advertising Research Centre, a UK research business) they are. WARC has totted up the points they’ve scored in various ad effectiveness competitions worldwide and come up with the top 100. Here are the top 20, the ...

Read More »

Effie Index provides a timely boost for WPP’s bloodied Sir Martin Sorrell

It might seem a little counter-intuitive to announce the global Effie ‘Effectiveness Index’ winners at the Cannes International Festival of Creativity but then, as my colleague Stephen Foster points out, Cannes has become such a monster event it serves as ...

Read More »

UK’s Newspaper Marketing Agency joins the digital age as Newsworks

Recently-appointed UK Newspaper Marketing Agency boss Rufus Olins, former CEO of research operation WARC and before that of Haymarket’s business titles, is relaunching the Newspaper Marketing Agency as Newsworks. Olins says: “The media landscape is evolving fast and this is ...

Read More »