Tag Archives: warc

Researcher |WARC has provided a rather overdue dose of reality, forecasting that adspend will slow dramatically in 2023 to 2.6% – reaching a total of £765.7bn – after an 8.3% spurt to £746.6bn in 2022. Just as significantly it looks ...

WARC, which tracks awards results, has given its 2021 Creative 100 network award to WPP’s Ogilvy for the second year in succession. Ogilvy’s success, once again, was fuelled by the David agency’s work for Burger King. Top campaign was AMV ...

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...

WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the Creative Effectiveness Lions, a mystery to some of us. Here’s Chiara Manco, commissioning editor, case studies WARC (which these awards ...

Advertising’s venerable Gunn Report which provides award rankings has been rebranded as WARC Rankings by newish owner Ascential, which owns and operates the Cannes Lions. Estimable MD Emma Wilkie is stepping down at the end of January. WARC stands for ...

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...

Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ...