Tag Archives: warc

WARC names 2021 creative and media top award winners

WARC, which tracks awards results, has given its 2021 Creative 100 network award to WPP’s Ogilvy for the second year in succession. Ogilvy’s success, once again, was fuelled by the David agency’s work for Burger King. Top campaign was AMV ...

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AA WARC: UK adland heads for record £30bn

The latest Advertising Association/WARC Expenditure Report has outlined an even greater recovery for the UK’s advertising market than previously expected, with revised estimates for growth in 2021 standing at 26.4% to reach a total of £29.7bn. The new findings upgrade ...

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WARC reveals secret of creative effectiveness – or does it?

WARC, which run the Effies and is now owned by Cannes Lions proprietor Ascential, has released its finding into the Creative Effectiveness Lions, a mystery to some of us. Here’s Chiara Manco, commissioning editor, case studies WARC (which these awards ...

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Ariel’s ‘Dads #ShareTheLoad’ is WARC’s effectiveness awards campaign of 2017

Researcher WARC has released its Top 100 list of most successful campaigns in more than 70 global, regional and national marketing effectiveness and strategy competitions. The top-ranked campaign, ‘Dads #ShareTheLoad’ by BBDO India for Ariel Matic, Procter & Gamble’s premium ...

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TV is key to successful big campaigns says WARC

Someone told me the other day that the UK’s TV market was getting crowded this year, with Unilever in particular piling in. So TV’s not dead and buried then. Which WARC, which these days purports to measure effectiveness as well ...

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WARC’s words of wisdom from (partly) befuddled adfolk

Ad Effectiveness specialist WARC had a day at Cannes with three sessions and here are some of the speaker quotes it’s highlighted. Lessons from the World’s Best Campaigns “Think inside the box. There’s a tendency to go into a far ...

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Adam&eveDDB tops Warc effectiveness poll, India’s Ariel from BBDO is top campaign

Warc (World Advertising Research Centre as was, based in the UK) produces a purportedly results-based alternative to the Gunn Report, ranking agencies and advertisers according to results in strategy and effectiveness competitions. So in 2016 the top campaigns were India’s ...

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