Tag Archives: Vodafone

Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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Now Pepsico tries ‘Team Pepsi’ agency formula as it plans first global campaign ‘Live for Now’

And pretty gruesome ‘Live for Now,’ sounds, focussing on ‘pop culture,’ as opposed to what’s in the can. According to Pepsi US marketing boss Simon Lowden:”When we look at what Pepsi really stands for, we’ve been an entertainment platform for ...

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Sorrell’s 4A’s social media comments show that WPP isn’t a holding company now, it’s a big beast

Sir Martin Sorrell has been performing at the US 4A’s ‘Transformation’ conference, debating, among other things, the issue of whether or not the internet has added value or destroyed it. To which the only answer is: it depends where you’re ...

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Now Sorrell scores £28m News International in another closed WPP pitch

This is becoming a bit of a trend, News International has awarded its £28m ad account (does it really spend that much on external media?) to holding company WPP. WPP is to set up ‘Team News’ to handle News international’s ...

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RKCR/Y&R shows first fruits of £47m Vodafone win

Last year WPP persuaded Vodafone to carry out a WPP-only pitch for its £47m UK account and the lucky winner was RKCR/Y&R. This is its first ad for Vodafone’s Red Box which allows you to transfer numbers and content to ...

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W+K London provides a taster of its plans for Three

It’s about time the UK produced a decent mobile network campaign, too often the answer has been chucking loadsamoney at an idea that’s stale before it’s time (yes, Vodafone). T-Mobile (now part of Everything Everywhere with Orange) has produced some ...

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Digital and marketing firm SapientNitro buys London digital outfit DAD for £26m

Ambitious digital marketing firm SapientNitro, owned by the Boston-based and Nasdaq-listed business services company Sapient, is buying former London rival DAD for £26m plus earnouts. Sapient also operates business in financial services and general management. It moved into direct marketing ...

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