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Vodafone gets a much-needed turbocharge from German agency Jung Von Matt

Blimey, who’d have thought Vodafone could actually produce an exciting ad?

Grey UK has managed to produce some interesting ones for Vodafone Ireland while the UK agency RKCR/Y&R has lumbered itself with that irritating little gremlin from Star Wars.

But Germany’s Jung Von Matt/Alster has produced the goods in this ‘Add Power’ opus plugging the company’s core network.

We’ve seen this sort of CGI stuff numerous times before but this one is produced with undeniable verve. Maybe it’s a testament to German-born group brand director Barbara Haase who rejoined the company in 2012.

The creatives were Heiner Twenhaefel and Pavel Bodarenko and the director Sebstian Strasser for @radicalmedia.

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add power ad Barbara Haase jung von matt/alster new TV campaign Sebastian Strasser Vodafone

About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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