Tag Archives: unilever

Unilever profits from big boost to adspend as it battles global price increases

Unilever says it’s going to spend hundreds of millions more on advertising and marketing as it battles to pass on price increases to hard-pressed consumers and fend off the depredations of own label. Announcing the consumer goods giant’s half-year results, ...

Read More »

Magnum gets a Kylie remix at the other Cannes

It’s that other Cannes Film Festival on now and the greats and would-be-greats of Hollywood and beyond can enjoy three new flavours of Unilever’s Magnum ice lollies – some people have all the luck. Titled ‘Magnum Shows the World that ...

Read More »

Dove challenges beauty influencers with #DetoxYourFeed

Unilever is clearly unabashed by the stick it’s received in some quarters for putting purpose above commerce and it’s back with one of its most ambitious efforts to date, the Dove “self-esteem project.” The new campaign from Ogilvy – #DetoxYourFeed ...

Read More »

CVC’s ekaterra tea giant launches global media review

CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra (where do they get them from?) has launched a global media review through consultancy ID Comms, scheduled to complete by ...

Read More »

Healthcare is right direction for Unilever but GSK bid may have come too late

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

Read More »

Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’

Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out ...

Read More »

WPP the winner in massive Unilever media review

WPP has likely landed its biggest win of the year with the lion’s share of Unilever’s massive £6bn plus media budget, being re-appointed to Unilver’s business in most of the world including adding some markets. Omnicom’s PHD won Austria, Germany ...

Read More »

Lola MullenLowe paints Magnum in Renaissance colours

Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes – and Lola MullenLowe is pulling out all the stops for ice cream brand Magnum, combining the unrequited love of poet ...

Read More »