Tag Archives: unilever

‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care

I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for Unilever’s Dove Men+Care, previously handled by Ogilvy. As such it’s a big feather in the cap for the UK indie. ...

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Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?

In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...

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Can new agency adam&eveDDB make Surf smell sweeter?

Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is ...

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