unilever
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Unilever concludes global media review – WPP still in driving seat
Unilever has concluded its long-running global media review with something for everyone: re-appointing WPP to the US, UK and China…
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Lola MullenLowe plumbs depths of bad taste in two winners for Lynx
It seems strange to call a pair of ads featuring a robbery and a funeral a breath of fresh air…
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Unilever to wave goodbye to Magnum and Ben & Jerry’s
Consumer goods giant Unilever is planning to offload its ice cream business, mainly comprising Magnum and Ben & Jerry’s. Ice…
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Unilever marketing shake-up as long-serving Santos leaves
Unilever’s Aline Santos (below), chief brand officer (and chief equity, diversity and inclusion officer to boot) at Unilever, is leaving…
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Unilever in the dock over “greenwashing” accusations
Unilever finds itself in the dock over potentially misleading “greenwashing” claims in its ads. and not from usual UK industry…
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Sixième Son puts sonic purpose into Unilever’s Lux
Unilever seemed to be rowing back from its “purpose with everything policy” following a storm of ridicule when investor Terry…
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Unilever doubles down on sustainability with new social media Creator Council
Unilever’s somewhat holier-than-thou purpose-led image has taken something of a battering recently, first from sceptical shareholders and latterly because of…
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Now Dove goes in to bat against anorexia
Ogilvy’s world of ‘Doveness’ for Unilever has taken another turn, this time the real-life story of Mary, a young woman…
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Dove goes into battle against beauty “digital distortion”
Unilever’s Dove is going into battle against the so-called Bold Glamour filter which, it says, presents a concerning ideal of…
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