Tag Archives: unilever

CVC’s ekaterra tea giant launches global media review

CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra (where do they get them from?) has launched a global media review through consultancy ID Comms, scheduled to complete by ...

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Healthcare is right direction for Unilever but GSK bid may have come too late

Investors seem none too impressed by Unilever’s series of £50bn bids for GSK’s healthcare businesses, the shares (already under pressure) dropping 7% in early trading this morning. Maybe they, like Fundsmith’s Terry Smith, think Unilever should stick to its knitting ...

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Unilever Axe lightens up with MullenLowe’s ‘Axe Responsibly’

Pleased to see that Unilever’s Axe has rediscovered its sense of fun after some pretty dire efforts to be serious. ‘Axe Responsibly”‘ from MullenLowe reveals Axe Light, a new variant that make you slightly less irresistible as we move out ...

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WPP the winner in massive Unilever media review

WPP has likely landed its biggest win of the year with the lion’s share of Unilever’s massive £6bn plus media budget, being re-appointed to Unilver’s business in most of the world including adding some markets. Omnicom’s PHD won Austria, Germany ...

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Lola MullenLowe paints Magnum in Renaissance colours

Unilever is doing well with its advertising across the piece – Dove was one of the heroes of Cannes – and Lola MullenLowe is pulling out all the stops for ice cream brand Magnum, combining the unrequited love of poet ...

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MullenLowe steers big new IPG purpose campaign for Knorr

Knorr is the latest brand to get the Unilever “purpose” treatment, with a new campaign from an Interpublic “open architecture” team (which seems to mean a bit from everybody), aiming to get food “that’s good for everybody onto seven billion ...

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Lockdown creativity: David Madrid lifts spirits for Pond’s

Oily skin can spoil even the most promising romance, or so David Madrid would have us believe in this diverting new effort for Unilever’s Pond’s Men. Unilever has upped its budget in the pandemic and it’s good to see the ...

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