Tag Archives: unilever

Can new agency adam&eveDDB make Surf smell sweeter?

Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is ...

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What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

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Branding expert Jope succeeds Polman as Unilever CEO

Here’s Alan Jope, the new CEO of Unilever, talking to then JWT boss Bob Jeffrey about branding in China. Jope succeeds Paul Polman, who transformed Unilever in many ways with his sustainability platform but, like most long-serving CEOs (Polman served ...

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Axe Music opens the musical door to its old campaigns

You can’t go far wrong in a laundrette (or laundromat as they are these days) and Unilever brand Axe is returning to this trusty venue to launch Axe Music in a new campaign from 72andSunny Amsterdam. But this one is ...

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Unilever boosts new regime at WPP with Sunlight Africa

Unilever’s Sunlight, once a soap (invented in 1884) is now a range of laundry products is now Africa’s second largest FMCG brand after Coca-Cola it seems. So winning the brand across Africa after a competitive pitch is a welcome coup ...

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Unilever heads to Rotterdam in worrying move for adland

Unilever is the UK’s third biggest company with a market value of £105bn but the Anglo-Dutch CPG giant has chosen Rotterdam over London as its new single legal base, leading to much fretting over the implications of Brexit for other ...

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