Tag Archives: unilever

Unilever marketing changes fail to deliver sales growth

Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. ...

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‘Purposeful’ BBD Perfect Storm wins Unilever’s Dove Men+Care

I see that London agency BBD Perfect Storm has picked picked up some global work, maybe all the work, for Unilever’s Dove Men+Care, previously handled by Ogilvy. As such it’s a big feather in the cap for the UK indie. ...

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