Tag Archives: unilever

Unilever heads to Rotterdam in worrying move for adland

Unilever is the UK’s third biggest company with a market value of £105bn but the Anglo-Dutch CPG giant has chosen Rotterdam over London as its new single legal base, leading to much fretting over the implications of Brexit for other ...

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New WPP UK boss Blackett lifts lid on payment options

WPP’s newly-ensconced UK “country manager” Karen Blackett – who made her name at MediaCom – has been telling The Drum that she sees small to medium-sized businesses (SMEs) as an important and overlooked market for companies like hers. SME defined ...

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Why 2018’s New Model Ad Agency is one we know already

Much hyperventilating in adland over the “agency of the future,” what it is, who will win and how. One view we particularly enjoyed was that of John Townshend of Now in Campaign where he playfully plumped for “Martypops” coughing up ...

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AnalogFolk is big winner in Unilever digital revamp

AnalogFolk looks like the big winner so far in Unilever’s bid to cut back the number of agencies it uses with its appointment as digital agency of record for food brands including Marmite, Knorr, Pot Noodle, Hellmann’s, Colman’s and Bovril. ...

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Axe is at it again, asking is it OK for guys?

Unilver’s Axe/Lynx, which seems to be suffering some sort of identity crisis itself, is still fretting about us guys. So it’s launching a campaign #isitokforguys, from 72andSunny Amsterdam, picking up on the numerous Google searches seemingly made by anxious males. ...

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Unilever launches Baby Dove – is it eyeing a bid for Colgate-Palmolive too?

Unilever is busily reorganising itself to see off bidder-in-the-wings Kraft Heinz – exiting spreads (once the major part of its business), upping the dividend and slashing marketing (it seems). One way to make your self unpalatable to a predator is ...

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