Tag Archives: unilever

Lockdown creativity: David Madrid lifts spirits for Pond’s

Oily skin can spoil even the most promising romance, or so David Madrid would have us believe in this diverting new effort for Unilever’s Pond’s Men. Unilever has upped its budget in the pandemic and it’s good to see the ...

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WPP wins Unilever’s China media business from PHD

China is going back to work, 90% of it anyway, and Unilever has been quick out of the blocks, awarding its estimated $500m mainland media account to WPP and its media holding company GroupM. The incumbent was Omnicom’s PHD. Recently ...

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Unilever marketing changes fail to deliver sales growth

Unilever has been going through one of the marketing “transformations” we read so much about – taking more work in-house, cutting agency costs (and therefore use) and using influencers and the like – but it doesn’t seem to be working. ...

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