Tag Archives: unilever

Do Kraft Heinz travails show that FMCG clients are wrong to see advertising mainly as a cost to cut?

In the end everybody gets something wrong and Warren Buffet of Berkshire Hathaway – the world’s most successful investor – looks as though his nemesis (although the overall business remains healthy) was the merger of Kraft and Heinz, in partnership ...

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Can new agency adam&eveDDB make Surf smell sweeter?

Adam&eveDDB has won Unilever’s Surf after a pitch, with a brief to take on P&G’s Bold and own label brands. So will it be a god old-fashioned battle of the brands with two ladies in a kitchen discussing whose is ...

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What’s next for Unilever as long-serving CMO Weed departs?

It’s nice when someone’s able to leave their job without an investigation in sight and the Twittersphere is loaded with tributes to Unilever’s departing CMCO to give him his full moniker (the ‘C’ stands for communications) Keith Weed. It’s another ...

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