Tag Archives: UM

WPP hits perfect storm of media reviews

Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read. Hard on the heels of losing a big chunk of $4bn Ford’s creative and global media for GSK and United ...

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UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare

Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming more capable and more able to mimic human behaviour as the technology develops. Advertisers could soon be applying the technology ...

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