UM
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Advertisers
Bullish Moneysupermarket moves media to UM
Interpublic’s UM has won one of the UK’s bigger media accounts, Moneysupermarket group whose brands also include Martin Lewis’ MoneySavingExpert…
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Advertisers
UM wins Purplebricks UK media
Interpublic’s UM media agency seems to be on a roll – always strong in the US but now winning business…
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Advertisers
Adam Morton of UM: what the Facebook/Australia stand-off means for media
“Facebook hit the nuclear option with devastating impacts for everyday Australians..” That’s how news.com.au reported Facebook blocking news on its…
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Advertisers
Rob Bellass of UM: rethinking and retaining client relationships in a world of temptations
One of the few certainties in agency life is that, at some point, a favourite client will leave you. As…
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Advertisers
Adam Morton of UM: why brands need big ideas not short-term tactics
A lot has been written, including by yours truly, about advertisers focusing on short-term tactical goals and ROI rather than…
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Advertisers
Rachel Forde of UM: what I’ve learned as a first-time Cannes Lions judge
Rachel Forde is UK CEO of media agency UM and a Cannes Media Lions jury member. This year was my…
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Advertisers
Initiative global boss Baxter calls for Facebook boycott – but will his agency masters back him?
Has a big media agency buyer finally found some cojones in dealing with Facebook? Initiative global CEO Mat Baxter has…
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News
WPP hits perfect storm of media reviews
Oh dear, as we observed earlier it’s turning into a terrible week for WPP and its new CEO Mark Read.…
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Ad Tech
UM’s Lawrence Dodds: AI is here already to maximise ads but humans needed to avoid brand safety nightmare
Artificial intelligence has already made a significant impact within the programmatic sphere through machine learning. AI-driven neural networks are becoming…
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