Sky on top as UK’s biggest trad ad spender with £178m

March 10, 2020 Comments Off on Sky on top as UK’s biggest trad ad spender with £178m

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

Online tightens iron grip on UK adspend – but it’s still growing nicely

April 30, 2019 Comments Off on Online tightens iron grip on UK adspend – but it’s still growing nicely

UK adspend continues to motor ahead – despite the gloomsters – up a surprising 6.3 per cent in 2018 according to an Advertising Association/WARC survey. The two are forecasting further increases in 2019 and 2020, despite Brexit and all that. ...

More About Advertising The alternative voice of advertising, marketing and media

Tag Archives: UK adspend

Sky on top as UK’s biggest trad ad spender with £178m

Online tightens iron grip on UK adspend – but it’s still growing nicely

Silvia Sparry of Xaxis: will creativity solve digital advertising’s cookie-free dilemma?

WFA survey shows clients all at sea as they try to navigate digital media

Amp sound branding’s Michele Arnese: why brands investing in sound climb higher up the scale