The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...
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Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...
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UK adspend continues to motor ahead – despite the gloomsters – up a surprising 6.3 per cent in 2018 according to an Advertising Association/WARC survey. The two are forecasting further increases in 2019 and 2020, despite Brexit and all that. ...
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