Tag Archives: UK adspend

AA/WARC : UK adspend surges ahead, inflation takes its toll

UK Adspend is rattling along at a fair old lick, up 28.3% year on year in Q1 2022, reaching £8.6bn and heading for a new record of £35.4bn (up 10.9% on 2021.) Rather dauntingly 74.3% of this is forecast to ...

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Pandemic recovery boosts UK adspend to record £31.9 billion

The UK ad market reached a record £31.9bn in 2021, equating to growth of 34.3% year-on-year. The latest AA/WARC full year figures reveal the 2021 ad market emerged £8bn larger than April 2020’s original forecast of £24bn, set at the ...

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Sky on top as UK’s biggest trad ad spender with £178m

Sky was the UK’s biggest spender on traditional advertising in 2019 according to Nielsen AdIntel data. Procter & Gamble overtook Sky in 2018, but slips back to third place behind McDonald’s. Total traditional adspend increased by over £55m in 2019 ...

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Online tightens iron grip on UK adspend – but it’s still growing nicely

UK adspend continues to motor ahead – despite the gloomsters – up a surprising 6.3 per cent in 2018 according to an Advertising Association/WARC survey. The two are forecasting further increases in 2019 and 2020, despite Brexit and all that. ...

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