Tag Archives: team detroit

The content revolution arguably began a decade or so ago with a series of big budget film-type films for BMW. Cars are still making the running although comedy has taken over. Recently we had Kelly Brook performing for Hyundai and ...

Tata-owned Jaguar Land Rover is selling container loads of cars to Americans, Chinese and just about anybody outside cash-strapped Europe; defying the sceptics who thought that its purchase by the huge Indian conglomerate was a recipe for disaster. It has ...

WPP is becoming more like a department store than a holding company: what sort of agency would you like Mr Client? A big one that produces average stuff everywhere (Team Detroit for Ford) or something a bit more fashionable? One ...

WPP is famous for creating bespoke agencies for its clients (the latest is Plus for Chanel) but the daddy of them all is Team Detroit for Ford, a Dearborn-based operation that comprises people from six WPP agencies and handles all ...

WPP, proud co-owner of Team Detroit with Ford (and Blue Hive outside the US for other bits of Ford) has set up a new agency called Hudson Rouge (well it’s based in New York) for Lincoln, Ford’s struggling luxury brand. ...

The new Ford B-Max has big 1.5m sliding doors and WPP Ford agency Blue Hive (does this mean Team Detroit is no more?) has hired James Bond director Martin Campbell to dramatise this function. Jolly useful no doubt if you’re ...

Chrysler is laying on the emotion with ‘Imported From Detroit’ while we wait to see what Joel Ewanick’s new Goodby Silverstein/McCann Commonwealth construct will come up with for General Motors’ Chevrolet. With Ford, from WPP’s JWT-based ‘Team Detroit,’ it’s technology, ...

WPP just loves inventing new agencies from within its extensive resources (boss Sir Martin Sorrell clearly thinks his biggest clients don’t want to share his company’s talents with the hoi polloi) and now it’s going to create another in New ...

Mumbai-born Satish Korde is to be the new CEO of WPP’s Team Detroit, the agency CEO Sir Martin Sorrell set up six years ago to handle the network’s biggest account, Ford. His predecessor, George Rogers, is going off to be ...