How Talon has invested in a proprietary data platform to deliver more effective planning and measurement of OOH campaigns. By Jonathan Conway. Automation technologies are beginning to transform how Out of Home (OOH) media is transacted, but alone they don’t ...
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Video consumption is changing and so is Out of Home, leading to an exciting opportunity demonstrating how video formats can live on OOH screens. Pushing brands’ creative boundaries to enable social video to thrive on another platform is the basis ...
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New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An ...
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By Tom Perrett, international client services director of Talon Outdoor The airport industry is constantly innovating and challenging convention. Ryanair – an airline that isn’t everyone’s cup of tea – is a hugely successful business and does more than anyone ...
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The ‘Smarter as Standard’ 3-part video series focuses on the launch of Talon’s ‘Smarter as Standard’ manifesto, the role of automation in smarter planning in OOH, and the use of data in smarter planning in OOH. Back in March we ...
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By Jo Jackson For the past couple of years, everyone’s money has been on context to be the main driver of Out-of-Home (OOH) growth, but now that it’s here, how well is it being used and how far can we ...
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The launch of our creative testing tool, Talon Canvas, has helped identify some key insights to answer this question. Using eye-tracking technology, the tool measures levels of attention to different zones within a piece of creative, creating an understanding of ...
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How being inquisitive and inspired by the Pride in London movement led one executive to seize an opportunity to help shape this year’s campaign and place community and real people at its heart. Hello, I’m Jon, and two years ago ...
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Transformation is the buzz word of the moment in adland and elsewhere and now independent out of home specialist agency Talon Outdoor has created the new role of chief transformation officer to reflect the the growing importance of data, technology ...
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