If nothing else, 2020 was a masterclass in showcasing the need for adaptability and rapid innovation. Agility, technology and data have become essential guiding lights for navigating constantly shifting landscapes, for status quo is now synonymous with change. What is ...
Read More »Ferrero launches ‘Golden Experience’ multi-market airport campaign across Europe.
Ferrero has launched a Christmas campaign in Travel Retail stores across five European markets. The campaign is a result of winning $250k media space from Plexus Outdoor, the international planning & buying network, at the Moodie Davitt Travel & Retail ...
Read More »Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021
Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...
Read More »Talon Outdoor: Out of Home industry unites to support Black British Network
Cephas Williams, founder of the Black British Network, has launched an inspirational campaign, which features on Out of Home (OOH) digital screens throughout November and December, publicising his moving Letter to his son Zion written in the wake of the ...
Read More »Talon: back to Old School: media planning lessons post-Covid
New work by JCDecaux and Clear Channel reflects changing times, deeper thinking and wider implications for media planning. By Nick Mawditt We’ve seen audiences return to most places now (with the notable exception of offices and football grounds) and the ...
Read More »Talon Outdoor: Maxx Media applies Ada data for greater audience understanding
How data is proving the value of sites for media owners and ensuring a smarter approach to digital screen location and selection in contrast to impressions-based programmatic OOH solutions By Peter Dixon, managing director Maxx Media and Charlotte McDougall, audience ...
Read More »Josko Grljevic of Talon: digital transformation – breakfast, tech and the royal flush
We are at the start of what is likely to be the most intense period of rapid digitisation in history. The scale and ease with which we adopted mass remote working and embraced the internet as the go-to channel for ...
Read More »Talon redefines OOH programmatic with Atlas intelligent digital planning and buying platform
Talon, the leading independent OOH specialist, has further strengthened its technology portfolio by launching Atlas, its intelligent automated digital OOH buying platform. As one of the biggest investors in digital OOH, Talon used its specialist knowledge and technology expertise to ...
Read More »Talon Outdoor: Ada analysis shows Out of Home audiences boosted by return to retail
Latest data from Ada shows the UK population is returning to the high street with footfall up across shopping malls, department stores and supermarkets Talon Outdoor reports the latest findings from their proprietary Out of Home data management platform Ada, ...
Read More »