Tag Archives: Talon outdoor

Passengers at London’s busiest station Waterloo are being invited to join the Men In Black (London branch) in a diverting campaign from Sony Pictures to promote the new Men in Black: International film. The installation features MIB stars Chris Hemsworth ...

Earlier this year Starbucks and Manning Gottlieb OMD partnered with Talon Outdoor to launch the new Blonde Espresso Roast, delivering a data-driven Out of Home (OOH) ad campaign, targeting and converting coffee drinkers across the UK. Starbucks used premium, digital ...

By Jonathan Conway McDonald’s has partnered with Talon Outdoor and OMD UK on a new approach to Out of Home audience targeting which has increased visits to its restaurants across major cities. Since January 2019, McDonald’s has used Talon’s proprietary ...

Out of Home media planning and buying company Talon Outdoor has launched a new global OOH network Plexus in response to its own growth and the changing global landscape of OOH. The network links 20 offices across more than 75 ...

It’s not new news that marketers are shifting adspend from classic billboards to digital Out of Home inventory, but the market will hit an important point of inflection in 2019. This year, global adspend on classic Out of Home is ...

Talon Outdoor’s chief transformation officer Josko Grljevic explains the 2019 roadmap for technology and automation in Out of Home advertising. Since taking on the newly-created and in vogue role for developing companies – that of chief transformation officer at Talon ...

Out of Home (OOH) is a thriving medium in the media landscape, particularly due to the continued rise of digital. There has been ample investment by media owners into this area, which has culminated into a strong Digital Out of ...

Independent Out of Home specialist agency Talon Outdoor has appointed Barry Cupples as global CEO. Cupples was formerly global investment CEO at Omnicom Media Group. Fast-growing Talon, formed six years ago by a team led by former Kinetic CEO Eric ...

Talon Outdoor, the UK’s leading independent Out of Home specialist handling Omnicom and also a number of independent agencies, has created two new senior roles. Luke Willbourn and Amy Horton have both been promoted to chief client officer, responsible for ...