A new study of UK consumers’ food choices by media platform Teads with Kantar shows that 40% claim to have made more “sustainable” choices when Christmas shopping while 60% of want to hear about brands’ sustainability credentials but don’t trust ...
Read More »Elvis joins saving planet battle with Count Us In
London agency Elvis has won the global account for Count Us In, an alliance between TED and Leader’s Quest aimed at inspiring a billion citizens to take practical steps to reduce their carbon pollution. The push will go live in ...
Read More »MSQ launches Sustain with United Nations and World Economic Forum as clients
MSQ is launching MSQ Sustain, specialising in climate, environmental and sustainability communications. It will be headed by former Kameleon CEO Richard Armstrong and launch clients include the United Nations and the World Economic Forum. MSQ has also announced that it ...
Read More »Five by Five’s James Roles: why sustainability shouldn’t be a quick fix for a brand marketing strategy
Call it shallow, call it a trend, call it a conspiracy linking back to the unprecedented rise of the avocado, but sustainability is now a key factor in shoppers’ purchase decisions. A third of us sway in favour of sustainable ...
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