starcom mediavest
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Advertisers
Another media poser for Publicis as Coke reviews $400m US media account
Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom…
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Advertisers
Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?
Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries.…
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Advertisers
Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000
Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by…
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Advertisers
Starcom MediaVest tells Premier Foods where to stuff its agency “investment” fee
In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the…
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Agencies
Starcom’s Laura Desmond is a well-paid supporter of online video challenger Tremor
You can gauge the ebullience of equity markets these days from the number of obscure digital media companies with dodgy…
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Advertisers
WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter
The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter…
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