Tag Archives: starcom mediavest

Another media poser for Publicis as Coke reviews $400m US media account

Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom MediaVest for 11 years. Starcom will repitch against WPP’s MediaCom, IPG’s UM and Dentsu Aegis’ Carat. These things are always ...

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Festival of Media top gongs go to Starcom and UM – but do media awards translate into business success?

Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...

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Premier Foods doesn’t want a £40,000 ‘investment’ payment from its media agency – it wants £300,000

Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...

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WPP’s Sorrell places his bets on new media – and it’s Google’s YouTube not Facebook or Twitter

The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...

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