Coca-Cola is reviewing its $400m US media account according to Ad Age. The business has been with Publicis Groupe’s Starcom MediaVest for 11 years. Starcom will repitch against WPP’s MediaCom, IPG’s UM and Dentsu Aegis’ Carat. These things are always ...
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Media Awards are funny things; effectiveness awards under another name. So a lot depends on the submission of skilful entries. But the recent Festival of Global Media Awards (held in Rome) seems to be pretty highly-regarded; among clients anyway judging ...
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Last week we asked which UK media agency would bite the bullet and pitch for Premier Foods’ account, resigned by Starcom MediaVest over its astonishing request for an ‘investment’ payment, one we estimated at £40,000. But according to sources in ...
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In one of agency land’s rare outbreaks of principle Publicis Groupe-owned media agency Starcom MediaVest has shown Premier Foods the door after the struggling British food company asked it, along with its other agencies, to pay an “investment” fee to ...
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You can gauge the ebullience of equity markets these days from the number of obscure digital media companies with dodgy profit and loss accounts that are confidently seeking an IPO (or listing on the stock exchange as it is more ...
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The most interesting thing about WPP Group’s first quarter financial results were not the numbers, but its chief executive’s obiter dicta. The numbers themselves were a curate’s egg. They beat the revenue forecast, bizarrely enough they delighted in Britain, but ...
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