All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with ...
Read More »It’s a great ad but who or what is Schumos Coffee?
Someone sent this in, an interesting play on those annoying strings that companies insist on attaching to tea bags in places that don’t really drink tea. Like Starbucks. No idea where Schumos Coffee hails from – Germany? Might be a ...
Read More »2012’s big trend: giant companies like Levi’s and Starbucks running scared of consumer boycotts
We’re in the middle of our ads of the year extravaganza (Paul Simons and Giles Keeble in the bag, Jerry Judge, George Parker, Stuart Smith and me still to come) but there’s no doubt what the movement of the year ...
Read More »Hammer the tax avoiders like Starbucks and Amazon by all means – but don’t forget UK jobs
There’s a grave danger that the witch-hunt against global brands who fail to pay their “fair share” of UK corporation tax will boomerang on the political class that has instigated it. Google, Amazon and Starbucks have been chief whipping boys ...
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