Tag Archives: starbucks

Burger King takes the coffee fight to Starbuck’s

All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better. Burger King is rivalling McDonald’s in the proper coffee stakes with ...

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It’s a great ad but who or what is Schumos Coffee?

Someone sent this in, an interesting play on those annoying strings that companies insist on attaching to tea bags in places that don’t really drink tea. Like Starbucks. No idea where Schumos Coffee hails from – Germany? Might be a ...

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Kraft and Taxi score again with ‘FIKA’ ad for Gevalia

Fika is the Swedish word for coffee break apparently and it’s the theme of this new ad, featuring naughty-but-nice spokesman Johan, for Gevalia coffee from brand owner Kraft and current agency of the moment Taxi New York (a month ago ...

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Is Starbucks trying to turn into a wine bar chain?

Well not quite but the coffee giant has announced it is going to expand its move into selling wine, beer and ‘premium’ food to Atlanta and Southern California after a quiet trial on its home turf of Seattle and Portland. ...

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McDonald’s to get the Starbucks design treatment

McDonald’s is to spend upwards of a billion dollars upgrading its 14,000 or so US restaurants (and presumably ones around the world too at some stage) to make them look more inviting (not difficult) so that more people linger over ...

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Starbucks wins first round in distribution battle with Kraft

Everybody’s (least) favourite company Kraft has lost the first (and likely crucial) round in its fight to stop Starbucks ending its ten year distribution deal Kraft had tried to claim in a US court that its agreement to distribute Starbucks ...

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