All advertisers want people to feel good about their brand – and many are the communications embarrassments that ensue. If they can disrupt the competition so much the better.
Burger King is rivalling McDonald’s in the proper coffee stakes with BK coffee and here’s a nice little docu-ad on how it’s harvested, featuring a somewhat super-sized King. Directed by David Gelb, who also does Netflix’s Chef’s Table, for Independent Media.
At the same time it’s running with a promotion taking a pop at Starbuck’s app-based subscription offer, saying you can get a whole month of (small) BK coffees for one from Starbuck’s.
MAA creative scale: 8.