Tag Archives: sponsors

Sponsors trying to call the shots about the events they support is always a cause for unease – just as it is when advertisers try to influence editorial content. But football’s world government body FIFA is enough to make anyone ...

Well maybe it’s not a rush but David Beckham’s retirement, announced yesterday, at the age of 38 follows hard on the heels of that of his old manager Sir Alex Ferguson. Team-mate Paul Scholes, who some would say was an ...

Sir Martin being Sir Martin Sorrell of course, not another new rapper on the block. WPP is planning to invest up to $10m in SFX Music, Robert Sillerman’s new online media business built around dance music. Sillerman (left) says he ...

For years he wove a cynical circle of deceit around the community, perpetrating the most heinous misdeeds while masquerading as a benefactor of mankind. Of course, there were a few whispers. Doubters who thought the myth he had wrapped around ...

In February 2011 I mocked the likelihood of tennis player Andy Murray ever becoming the serial slam winner his supporters hoped for and questioned if he was worth the £10m or so his advisers were trying to raise in sponsorship ...

Let’s try to look at this logically. Football is a big business in the UK (BSkyB’s humungous profits depend on it, almost entirely). We have a very expensive Premier League of high-performing clubs, some of whose players are English. The ...

That’s ‘whack’ in the sense of a Mafia hit, it’s going to be very hard for FIFA president Sepp Blatter to recover from the assault launched on him yesterday by Coca-Cola and Adidas, two of FIFA’s and world football’s biggest ...

Formula One is looking to appoint its first marketing director following pressure from the F100 Alliance which represents the brands who pour £458m into the sport. On the face of it this looks about the best marketing job in the ...

As English football hits (another) low, rudely dumped from the World Cup by Germany, it seems a bit strange to say the Premier League is the only rescue agent on the horizon when many people blame its greedy owners for ...