Sony is looking for a new agency to launch its new Bravia TVs in Europe according to Campaign. Last year it used adam&eveDDB but nearly everyone’s agency of the year isn’t good enough it seems – or not without a ...
Read More »Leagas Delaney creative director Nigel Roberts picks his Desert Island Ads
Leagas Delaney’s Nigel Roberts is one of advertising’s most awarded copywriters. He began his career at Saatchi & Saatchi and first worked at Leagas Delaney in the mid 1990’s. Over the years he has been head of copy at Bainsfair ...
Read More »McCann produces a new beauty for Sony – but will it persuade people to buy more Bravia TV sets?
Here’s a very nice new ad from McCann London for Sony Bravia TVs, even if does offer more than a nod to the Fallon epics of yesteryear, most notably ‘Balls.’ And what’s not to like? Eight million petals floating over ...
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