Tag Archives: sony Bravia

Here’s how Sony can recreate past glories for Bravia

Sony is looking for a new agency to launch its new Bravia TVs in Europe according to Campaign. Last year it used adam&eveDDB but nearly everyone’s agency of the year isn’t good enough it seems – or not without a ...

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Memo to Wieden+Kennedy: Tesco needs campaign consistency, not pyrotechnics

Wieden+Kennedy London has won Tesco’s circa £110m account, presumably because of its record in producing brilliant ads. Now what are they going to do? Every little helps, as they used to say, so here’s a potted review of some great ...

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New agency 101 launches Air Miles replacement Avios with Sony-esque film

New London agency 101, formed by a number of Fallon refugees and former Cadbury marketing director Phil Rumbol, has picked up the Avios account, British Airways’ new name for the Air Miles rewards scheme. Avios is having a rather fractured ...

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Which Sony ad has the best and bounciest balls?

Sony and UK agency Crayon have produced a new online film for this year’s Wimbledon tennis tournament (starting Monday) plugging Sony’s 3D TV sets. The finals weekend in a fortnight will be broadcast in 3D. So how does it compare ...

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Grey wins Sony Bravia international brief, so has Anomaly been fired?

Apparently not, according to Campaign, as Anomaly remains its ‘agency of record.’ But it’s not much good being one of those when a big juicy international campaign for Sony Bravia TVs goes to another agency. Anomaly only picked up Bravia ...

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Anomaly muscles in on Omnicom’s giant Budweiser beer account

The agency you don’t want on your case is Anomaly, the agency set up up New York by former Simons Palmer founder Carl Johnson with others. Reports from the US say that Anomaly has infiltrated Budweiser makers Anheuser-Busch, now owned ...

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Saatchi Fallon’s Robert Senior hits back at former allies Green and Flintham

Robert Senior, current CEO of Saatchi & Saatchi Fallon, formed Fallon in the UK with Laurence Green and Richard Flintham, among others. And very well they did too, creating award-winning work for Cadbury and Sony Bravia among others. But planner ...

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