Grey London has won a much-needed piece of new business, Sky Bet in a pitch handled by Creative Brief. Grey is tasked with developing a long-term strategic brand platform for Sky Bet to help set the future direction of the ...Read More »
Sky Bet eases into 2022 – with Roy Keane?
London agency Who Wot Why is a relatively newbie that appears to have established itself in a relatively short time. Football punditry has become a booming industry as former star players (and some not so stars) find a profitable niche ...Read More »
Paddy Power and Sky Bet plumb new depths in TV ad wars
The debasement of UK TV advertising at the hands of bookmakers grow apace – we keep hearing there’s a ban coming but it’s taking its time – and here’s our old friend Paddy Power with a new “ambassador’ for his ...Read More »