Tag Archives: Sir Martin Sorrell

WPP goes fishing to land digital agency Salmon

We often muse in these pages about quite what sort of company WPP is and, more pertinently perhaps, what sort of company it intends to be. For years the assumption was that founder and CEO Sir Martin Sorrell just wanted ...

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WPP boss Sir Martin Sorrell did intervene to sort out GroupM/Channel 4 airtime row

As we suspected the airtime row between GroupM, which handles big negotiations for WPP’s media agencies including MediaCom, Mindshare and MEC, and publicly-backed UK broadcaster Channel 4 did escalate to involve the higher ranks of WPP. Which means CEO Sir ...

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Why going Grey (to the ad agency) is easier said than done in Japan

We remarked the other day, apropos Coca-Cola, that clients were beating a path to Grey Advertising’s door. But if you want to do that in Japan it’s tricky, the office is tucked away. One version has it that it takes ...

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Sorrell, Branson and co blast PM Cameron over EU referendum – have it now and get it over with!

Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David ...

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