Tag Archives: shell

Re-born St Ives offshoot Edit wins Shell CRM

Customer engagement agency Edit has won Shell’s Global Fleet Solutions CRM account after a four-way pitch. It’s a three year contract involving a team in London co-ordinating 24 international markets. Edit CEO Damian Coverdale says: “Going up against some big ...

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WPP in driving seat as Shell creates “agency of the future”

Shell has finally announced the results of its agency review resulting in the creation of an “agency of the future” no less. On the face of it it looks pretty good for longstanding partner WPP with group companies VCCP, VCCP ...

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Shell ad review may be better for JWT and WPP after all

We don’t often pull a story but ‘Slimmer pickings for WPP as Shell completes ad review’ has hit the dumper as it probably wasn’t all true. Serves us right for picking up stories from elsewhere (credited, if that’s the right ...

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