Shell ad review may be better for JWT and WPP after all

We don’t often pull a story but ‘Slimmer pickings for WPP as Shell completes ad review’ has hit the dumper as it probably wasn’t all true. Serves us right for picking up stories from elsewhere (credited, if that’s the right word, as ever).

Shell, it seems, is planning to announce the results of its £200m creative and media review next week – and not before. Why the delay only the oilers know.

But it seems that JWT, Shell’s longstanding creative agency, may still be on the case although part-owned WPP agency VCCP has joined the roster. MediaCom, as far as we know, has media.

This is important for both JWT and WPP. Shell isn’t the signature account it once was when it dominated the TV airwaves. But it’s still a big name and JWT/WPP need to show they still enjoy the confidence of their big clients after the turmoil associated with the departures of Gustavo Martinez and Sir Martin Sorrell at the respective top jobs.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.
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