Schweppes is playing catch-up with more modish soft drinks/mixers and BETC Paris is punting citrus fruit blend Schweppes Agrumes with a diverting tale of a cocktail bartender (plus admiring female audience) thwarting some cheeky monkeys somewhere in the tropics. Tom ...
Read More »Schweppes tackles club gropers with the “dress for respect”
Venerable tonic brand Schweppes has somewhat belatedly come back to life – presumably due to the impact of FeverTree and all those other new rivals – and here’s its latest wheeze, the “dress for respect.” A slinky outfit fitted with ...
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