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Samsung makes a horror movie out of phone switching
It’s not that long ago that Samsung was reckoned to the world’s biggest advertiser (that honour now goes to Amazon…
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Ace director Ridley Scott puts Samsung’s S23 through its film-making paces
Sir Ridley Scott is still knocking ’em out well into his ninth decade (latest biggie is a sequel to Gladiator…
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WPP’s Wunderman Thompson retains Samsung CRM
WPP rather underwhelmed investors when it reported its quarterly and half year numbers (the next lot should be coming through…
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Wieden+Kennedy Amsterdam crams it all in for Samsung – in “awesome” effort
A veteran creative director, bemoaning the state of ads (ads you do) told me other day that they’re all about…
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BBH pulls out all the stops for Samsung Exynos mobile gaming launch
Samsung reckons it’s cracked gaming on mobiles with its new Exynos 2200 ’next generation’ mobile processor and BBH is launching…
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Samsung breaks with boring ad past with W+K Amsterdam extravaganza
A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to…
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Even the Olympics can’t inspire dismal Samsung
Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some…
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New agency Mother rethinks Samsung camera phones
London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform –…
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Samsung enlists Lewis Capaldi for Brit TV bid
It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more…
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