Tag Archives: samsung

BBH pulls out all the stops for Samsung Exynos mobile gaming launch

Samsung reckons it’s cracked gaming on mobiles with its new Exynos 2200 ’next generation’ mobile processor and BBH is launching it with an ambitious CGI extravaganza with MJZ and Paris-based digital effects specialist Mikros: ‘Playtime Is Over.’ Directed by Matthijs ...

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Samsung breaks with boring ad past with W+K Amsterdam extravaganza

A while back we accused Samsung of producing boring, cliche-ridden advertising, specifically its Olympics effort. It would be nice to think they were listening but, more likely, someone had the same insight when they commissioned this extravaganza from Wieden+Kennedy Amsterdam. ...

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Even the Olympics can’t inspire dismal Samsung

Samsung is one of the biggest companies in the world with a marketing budget to match (estimated at $7bn some time ago.) So why can’t it produce any decent ads? This one’s from The Community plugging its Olympic sponsorship by ...

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New agency Mother rethinks Samsung camera phones

London-based agency Mother can’t stop winning stuff these days. Now it’s added Samsung Electronics with a new creative platform – they’re everywhere these days – ‘Inspired by a True Photo.’ So the agency’s first work doesn’t bang on about Samsung’s ...

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Samsung enlists Lewis Capaldi for Brit TV bid

It’s the UK’s Brit Awards tonight, the celebrated annual event for boozed up music industry types to behave even more badly than last year (mind you, they’ll have to go a bit to exceed the NME awards with the UK’s ...

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Adam&eveNYC cuts through the clutter for Samsung as football kicks off

Adam&eveNYC, the US offshoot of the fabled British agency, has slipped under the radar a bit but it’s back for founder client Samsung with a lively campaign for Samsung’s giant QLED TVs, which are ‘made for football.’ With a typically ...

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Samsung TV turns art thief in new adam&eve campaign

Not so long ago adam&eveDDB had the same effect on UK adland as shock and awe – endless winning pitches and a stream of campaigns that, if not matching the great CDP and BMP of yore in stretching boundaries, left ...

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