Samsonite is celebrating ten years of its Cosmolite lightweight range with an enigmatic film ‘Lost and Found’ from Hanzo Films in Dubai and director Ali Kurr. The posh suitcase finds itself in unlikely hands – somewhat down on their luck ...
Read More »Can Samsonite and new John Lewis denim jig their way to unlikely success?
Do you ever remember any of those ads – and there seem to be more of them than ever – featuring bright young things jigging about in the cause of fashion or, more recently, the wonders of their latest mobile? ...
Read More »Samsonite takes on doubters in new Saatchi campaign
Samsonite is that rather odd-looking luggage you probably don’t buy just before you go on holiday because it’s pricey. Even though you assume that, because it’s been around for a long time, it’s probably better. So Saatchi & Saatchi Brussels ...
Read More »BETC’s ‘The Bear’ for Canal+ and Wieden+Kennedy in the US top Gunn Report’s 2012 creative winners
Here’s the list (and commentary) of 2012’s gongtastic winners from The Gunn Report. The Most Awarded Commercials in The World in 2012 Canal+ • The Bear (BETC, Paris) tops the Film table and also takes the prize as the most ...
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