Samsonite takes on doubters in new Saatchi campaign

Samsonite is that rather odd-looking luggage you probably don’t buy just before you go on holiday because it’s pricey. Even though you assume that, because it’s been around for a long time, it’s probably better.

So Saatchi & Saatchi Brussels has been running a campaign, ‘Samsonite versus the world,’ to convince the doubters.

Very good (and convincing) it is too. All the films are here – I particularly like the airline one – plus a couple for umbrellas.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.