Hanzo sends Cosmolite on an unsettling odyssey

Samsonite is celebrating ten years of its Cosmolite lightweight range with an enigmatic film ‘Lost and Found’ from Hanzo Films in Dubai and director Ali Kurr.

The posh suitcase finds itself in unlikely hands – somewhat down on their luck – but makes it home in the end.

Pretty downbeat (does it change an uncomfortable life or doesn’t it?) but compelling all the same.

And shows off the rather lovely suitcase to advantage.

The way of the modern world: you’re a Samsonite person or not.

Ethically dubious? The filming and acting are respectful.

MAA creative scale: 8.

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About Stephen Foster

Stephen is a former editor of Marketing Week and London Evening Standard advertising columnist. He wrote City Republic for Brand Republic and is a partner in communications consultancy The Editorial Partnership.

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