S4 Capital has moved to strengthen its automotive credentials in Germany – it’s been appointed to handle a big chunk of BMW in Europe via a new entity called “the Marcom ENGINE solution” – with the acquisition of Staud Studios, ...
Read More »‘Raging bull’ Sorrell expands MediaMonks in China with creative agency Tomorrow
Sir Martin Sorrell’s S4Capital has expanded its footprint in China with award-winning Shanghai creative agency Tomorrow. Tomorrow was founded in 2015 by Rogier Bikker and clients now include Burberry, Budweiser, Beyond Meat, Coca Cola, Starbucks, Crocs and Red Bull. Tomorrow ...
Read More »S4 Capital kicks off 2020 with two new agencies in the US
Is this an augury for 2021? As the business world struggles to get back to something like normal in the second wave of the pandemic, Sir Martin Sorrell’s S4 Capital is one of the first out of the blocks, announcing ...
Read More »S4’s MediaMonks boosts fashion offer with top Wednesday team from BBDO
S4 Capital’s MediaMonks has launched an audacious raid on the management of Omnicom’s Wednesday fashion and luxury agency with four senior figures moving over. The team is led by former Wednesday Agency group business director Liam Osbourne with executive creative ...
Read More »If S4 Capital’s Sorrell is planning his biggest move yet now would be a good time
Lots of gossip over the weekend that S4 Capital’s Sir Martin Sorrell has been putting the finishing touches to a big deal, his biggest so far since kicking off S4 with the £300m acquisition of MediaMonks. In hindsight MediaMonks looks ...
Read More »Sorrell’s MediaMonks takes centre stage in new BMW European line-up The Engine
Looks like Sir Martin Sorrell’s MediaMonks may have landed one of his targets 202 clients – his holding company S4 Capital wants 20 clients with $20m annual revenue – by winning a big chunk of the newly-combined BMW and Mini ...
Read More »Sorrell’s S4 Capital sails serenely on – Covid or no Covid
Sir Martin Sorrell’s S4 Capital booked a £500,000 loss for the six months to June 2020 but nobody bothers about that much these days (in the same period of 2019 it lost £8.8m) but its top line numbers continue their ...
Read More »S4 Capital tiptoes into data analysis with Brightblue
WPP announced its half year 2020 results this morning (teacher’s A-level grade B+) so pinging into the inbox is an announcement from S4 Capital, now home to WPP founder Sir Martin Sorrell. Sorrell’s S4 – which now styles itself a ...
Read More »S4’s Sorrell opens up to Guardian on Facebook ad boycott and navigating the recession
S4 Capital’s Sir Martin Sorrell has been chatting to the Guardian’s Mark Sweney – Mark manages to conduct an interview with SMS without referencing “better, faster, cheaper”which is no mean feat – where, inter alia, he observes of Facebook and ...
Read More »