Actor Ryan Reynolds is turning a lot of assumptions about advertising on the their head (he owns some or all of some the brands his Maximum Effort works for, among other things.) Now he’s revived the Satan who featured memorably ...
Read More »Agency of the moment Maximum Effort turns Ryan Reynolds’ talents to HighKey cookies
As many people write the obituaries of Madison Avenue-style creative agencies, where’s the magic sauce to get clients excited about creativity – as opposed to paying lip service to it? Charisma has always been a key creative agency component, albeit ...
Read More »Ryan Reynolds’ Aviator Gin heralds old/young Arlene
If you were born on February 29 – leap year – you can be pretty old before you’re allowed to take a drink. In some US states you need to be pretty old anyway. Arlene, thee heroine of this latest ...
Read More »Ryan Reynolds and Hugh Jackman show ads still work – if you’re an A-lister
One of the many benefits of being an A-lister is you and your mates can make ads for each others’ extra-acting products, as here with Hugh Jackman (Laughing Man good works coffee) and Ryan Reynolds (Aviator gin.) The two are ...
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