As we speculated about half an hour ago, Saatchi EMEA boss Robert Senior (left) is to replace Kevin Roberts as CEO of Saatchi Worldwide (Roberts is staying on for another couple of years in a job coaching senior management at ...
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More news from the intriguing world of Rosetta, Publicis Groupe’s ‘customer engagement agency for the Empowered Age.’ Industry veteran Scott Reese (left) is joining as executive creative director of its Healthcare Industry Group, reporting to North America CCO Alexander Mahernia ...
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Publicis Groupe bought US-based consultancy Rosetta for $575m in 2011. It was recently described as the best-performing business among PG’s digital agencies and is the only one to stay independent of the agency group’s VivaKi media holding company. But what ...
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***Returning P&G CEO AG Lafley is taking a leaf out of Paul Pohlman’s book at rival Unilever by deciding to get rid of 90 or so under-perfroming brands, worth an estimated $8bn. Which may unnerve some of its agencies although ...
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Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...
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