Tag Archives: rosetta

Top boffin Scott Reese joins Rosetta Healthcare as ECD

More news from the intriguing world of Rosetta, Publicis Groupe’s ‘customer engagement agency for the Empowered Age.’ Industry veteran Scott Reese (left) is joining as executive creative director of its Healthcare Industry Group, reporting to North America CCO Alexander Mahernia ...

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Sebastian Dreyfus of Rosetta: I’ve looked into the future and it’s all about customer engagement

Publicis Groupe bought US-based consultancy Rosetta for $575m in 2011. It was recently described as the best-performing business among PG’s digital agencies and is the only one to stay independent of the agency group’s VivaKi media holding company. But what ...

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Publicis Groupe merges Digitas with LBi to create global digital super-agency

Publicis Groupe CEO Maurice Levy (left) is busily tidying up his digital agency assets after splashing out $540m on digital agency network LBi last year. PG is creating a new global super-network called Digitas LBi combining LBi (which is strongest ...

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Another blow for McCann as Nescafe moves global ad account to Publicis

You can’t say it’s unexpected: Nestle recently moved its Nescafe account in the UK from McCann Erickson to Publicis and Publicis has always been Nestle’s favourite agency, not least through the close attention Publicis Groupe boss Maurice Levy has always ...

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