As a tribute to long-time MAA business partner Paul Simons who died earlier this week we’ll be publishing a selection of his pieces over the years. This one was recalled by MullenLowe’s Laurence Green. In business it’s often difficult to ...Read More »
Virgin Atlantic to review £20m ad account – is this curtains for the Branson brigade of leggy lovelies?
Spring is in the air and new clients’ thoughts turn to new agencies. Virgin Atlantic’s long-serving (and, in some respects, long-suffering) boss Steve Ridgway departed last year and now the airline, still synonymous with Virgin founder Richard Branson, is reviewing ...Read More »
Paul Simons: Ed Miliband/ Mail row shows why PR can be a loose cannon – with ads you get what you pay for
With the Ed Miliband/Daily Mail saga running in to its third week it poses a very interesting question about being careful what you wish for. The delicate balance between the interests of politicians and the media has become a road ...Read More »
Sorrell, Branson and co blast PM Cameron over EU referendum – have it now and get it over with!
Sirs Martin Sorrell and Richard Branson and sundry other business luminaries have written to the Financial Times blasting tbe UK PM’s plans to hold a referendum on Britain’s EU membership. This is scheduled after the next General Election, which David ...Read More »
Virgin Atlantic puts on its best scarlet-hued challenger brand kit in new TV spectacular
Maybe Richard Branson’s new Virgin Atlantic partner Delta Airlines has brought some advertising money as part of its £224m dowry to buy Singapore Airlines’ 49 per cent stake in the bearded one’s airline business. Because we haven’t seen anything quite ...Read More »
New Branson-backed documentary on UN drug war breaks the distribution mould with YouTube launch
Independent production company Sundog Pictures is launching its new feature documentary Breaking the Taboo online, replacing the traditional theatrical window with a global launch on YouTube. Breaking the Taboo uncovers the UN-sanctioned war on drugs, charting its origins and its ...Read More »