Tag Archives: Renault

Publicis Groupe seals in-car deal with Renault

We noted yesterday that the full effect of Publicis Groupe’s tech-inspired “transformation” had yet to be evident but maybe there’s a clue here: Renault and its Challenges Groupe publishing partner have struck a deal with Publicis to produce an in-car ...

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Renault designs new full service agency with competing networks Publicis and OMD

Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of ...

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L’Affaire Renault turns into a suicide note

Ah, the cynicism of the modern corporation. Remember all those years ago when Jo Moore, spin doctor to Stephen Byers, Department of Transport, Local Government and Regions secretary, emailed her boss those immortal words, referring to 9/11: “It’s now a ...

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