Tag Archives: Renault

Publicis Groupe seals in-car deal with Renault

We noted yesterday that the full effect of Publicis Groupe’s tech-inspired “transformation” had yet to be evident but maybe there’s a clue here: Renault and its Challenges Groupe publishing partner have struck a deal with Publicis to produce an in-car ...

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Renault designs new full service agency with competing networks Publicis and OMD

Renault is moving to a bespoke agency consisting of long-term creative partner Publicis and Omnicom’s OMD, brand and marketing head Bastien Schupp has told The Drum. Schupp says he considered bringing the whole caboodle in-house but decided against because of ...

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L’Affaire Renault turns into a suicide note

Ah, the cynicism of the modern corporation. Remember all those years ago when Jo Moore, spin doctor to Stephen Byers, Department of Transport, Local Government and Regions secretary, emailed her boss those immortal words, referring to 9/11: “It’s now a ...

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Maurice Levy’s role questioned in 2011 Renault ‘corruption’ affair

In a new twist to an old corruption scandal that engulfed Renault two years ago, Maurice Levy, head of Publicis Groupe, has been accused of bringing about the unfair dismissal of a senior marketing executive at the French car company. ...

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Audi of America boss de Nysschen defects to Infiniti

Sometimes it’s easy to forget there are other things going on in the world of autos than Joel Ewanick shaking up General Motors’ marketing plan. Such as Audi veteran Johan de Nysschen quitting the marque he has championed for 19 ...

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Goodby’s Eric Vervroegen charged with boosting Publicis global creative

Creativity is king at the moment and Publicis Worldwide, the world’s number three agency network, has been a bit short of it recently. So the Publicis Groupe-owned giant has lured Belgian Eric Vervroegen from Omnicom’s Goodby Silverstein & Partners in ...

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Richard Pinder out, Jean-Yves Naouri up at Publicis

Yesterday we had Publicis Worldwide COO Richard Pinder talking confidently about the agency’s prospects as it set to to buy the rest of Publicis Graphics in the Middle East, today the British executive is sur son bicyclette as he is ...

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