Tag Archives: publicis

BBDO New York boss Osborn switches to media at OMD

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...

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Steve King crowned as new Publicis UK supremo

The rise of Steve King (below) at Publicis continues apace, now the global boss of Publicis Media (and also member of Publicis’ all-powerful Directoire, which sounds as if he can chop your head off) is taking overall charge of all ...

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Satirists pre-empt Arthur Sadoun’s big Twitter day

Publicis boss Arthur Sadoun takes to Twitter today to answer questions from bemused/angry/brown-nosing Publicis employees about his decision to pull out of awards for a year to put the dosh into new AI assistant Marcel. But some people are there ...

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Publicis new broom Sadoun plots AI future with Marcel

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

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Publicis announces exclusive tie-up with China’s Alibaba

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...

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