Tag Archives: publicis

The senior agency executive recoiled in horror when I suggested that creative and media agencies were tiptoeing back to full service. “Clients will just say they want the creative or media for nothing!” And there’s something to be said for ...

The rise of Steve King (below) at Publicis continues apace, now the global boss of Publicis Media (and also member of Publicis’ all-powerful Directoire, which sounds as if he can chop your head off) is taking overall charge of all ...

There’s plenty to worry about with Donald Trump in the White House. Foreign affairs aside, we keep hearing that the bosses of the big holding companies are in a state of anguish about the failure of the Trump administration to ...

I see that Publicis New York has hired John Biondi (below) from Sapient as its first “chief experience officer,” charged with merging technology and creativity for its fortunate clients. Does anyone else have one of these or is Publicis trail-blazing ...

I see that Publicis Media Exchange boss Simon Pardon (left), who replaced the also abruptly departed Chris Locke as Publicis’ head media trader, has also left. At this rate there won’t be many big beasts left in the London media ...

WPP’s market capitalisation has dropped below £20bn following a downgrade to “underperform” from broker Exane BNP Paribas which reckons it and other agency-based holding companies will lose out to other “nimbler” providers better able to offer automation and ecommerce. Consultants, ...

Publicis boss Arthur Sadoun takes to Twitter today to answer questions from bemused/angry/brown-nosing Publicis employees about his decision to pull out of awards for a year to put the dosh into new AI assistant Marcel. But some people are there ...

That Arthur Sadoun doesn’t let the grass grow under his feet does he? Only a few weeks into the job as head of Publicis Groupe he’s announced the creation of a new artificial intelligence tool Marcel (named after Publicis founder ...

Publicis Groupe has announced what may be an important tie-up with Jack Ma’s Alibaba online behemoth in China (below), partnering in Alibaba’s Uni marketing framework to “generate deeper consumer insights, inform content decisions and enable true precision storytelling” through a ...