Tag Archives: publicis worldwide

New broom King’s reign at Publicis UK sees departure of agency CEO Guy Wieynk

Publicis Worldwide UK and Western Europe CEO Guy Wieynk (below) is leaving after nearly four years, a pretty successful stint which included winning Morrisons and Lastminute.com. Nick Farnhill is taking over in the UK. This looks like the first big ...

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P&G’s Fairy looks like much-needed boost for Publicis

Publicis Worlwide seems to have won Procter & Gamble’s Fairy washing-up liquid account, beating Grey. Publicis handled the business in the US, Grey outside. This seems to be part of P&G’s drive to reduce agency fees by $500m (it claims ...

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Sadoun’s Publicis Worldwide to the fore as General Mills, Citi and Sears finalise agency reviews

The widely advertising spate of agency reviews, mostly driven by the US, continues apace – not just media but some creative ones too. On the latter front Sears Holdings, which spends about $400m, has finalised its review, dumping Interpublic’s FCB ...

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Heineken heads to Publicis Worldwide

Here’s an interesting current campaign for Heineken, ‘Dream Island,’ essaying what lots of booze companies do today in their marketing: a competition. Which seems to the strategy of choice for beers and the like, a way of selling aspiration without ...

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Who’d want to be Cadillac’s creative agency?

General Motors wants to make Cadillac a big global luxury car brand so it’s dumping Lowe Campbell-Ewald (and its 500 employees in Detroit) and moving to Publicis Worldwide. Because Publicis is good at luxury brands it seems, although packaging Cadillac ...

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A successor to Maurice Lévy? Yes, but no, but maybe

These days, we’ve come to see Maurice Lévy, chairman and chief executive of Publicis Groupe, as something of an oracle. Every time the 70-year-old eminence grise makes one of his ceremonial public appearances – ostensibly to observe the religious rites ...

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Publicis Worldwide set to snap up $470m Ferrero Rocher

Publicis Worldwide is reported to have won Italian chocolate giant Ferrero Rocher’s global ad account, worth at least $470m (€350m). Bloomberg reports that Publicis owner Publicis Groupe has won the company’s business in Belgium, France, Greece, the Netherlands, Spain and ...

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