A new client usually means an agency review and new boss of Nestle USA, Brit Paul Grimwood (left), is no exception. Nestle USA has announced a wide-ranging review of its $800m or so ad budget, starting with media currently handled ...
Read More »Publicis Groupe snaps up fashionable AR New York
Fashion items and luxury goods have proved remarkably resilient during the recession with big-spendng clients preferring to stay with smaller specialists rather than entrusting their precious wares to big agencies. So Publicis Groupe is buying specialist agency AR New York ...
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