CLIO Awards top gongs go to Ogilvy & Mather, Marcel Worldwide and Google

The US CLIO Awards have announced their top gongs and the winners are:

Network of the year: Ogilvy & Mather; and Grand Clios to BBH London, Cheil Worldwide, Digital Domain, JWT San Juan and Marcel Worldwide (in Paris). Google was Advertiser of the Year.

Other winners include: Hall of Fame, Design: Turner Duckworth, San Francisco; Hall of Fame, Film & Print: DDB New York, Hall of Fame, Audio: The Richards Group Dallas, Agency of the Year: Marcel Worldwide Paris, Production Company of the Year: Biscuit Filmworks Los Angeles, Brand Icon Coca-Cola (what the fuck is that?), Lifetime Achievement: George Lois (him again) and Honorary Clios: will.i.am & Patricia Field (She’s a costume designer, old Bill (left) seems to pick up awards just for being him).

Anyway, here’s BBH’s ‘Susan Glenn’ for Axe which got lots of mentions in CLIO’s list of winners. It didn’t do much for me first time round but I guess it does capture that thing about the girl you never had the courage to ask out as a teenie.

Aah, decisions and revisions..

As for the mysterious Marcel Worldwide, here’s their showreel:

Which is a right load of old French nonsense.

But, of course, it’s part of Publicis Groupe and most famous, recently, for its Odyssee de Cartier.

Do such awards matter? Well obviously they do otherwise it wouldn’t be such a worldwide industry and silly agency creatives (or creatives under far too much pressure from their bosses) wouldn’t get themselves into such tangles fiddling their entries – as instanced by JWT India’s recent embarrassment.

We’ll be reporting, rather wearily, on the Cannes Lions (because it’s the biggest) and not very much on others like the UK’s once pre-eminent D&AD, ‘cos they don’t send us any stuff and it’s not so important these days.

But it’s all become a game driven by account men, hasn’t it?