privacy
-
Advertisers
The measurement paradox: AI + Privacy = Better ROI or is it just hype?
Marketers have been promised that artificial intelligence is the silver bullet for advertising’s toughest challenge: accurate measurement. AI offers precision…
Read More » -
Advertisers
Ad groups line up against California with bogus case against privacy regulation
The ad business in the US is panicking mightily over proposed privacy legislation in California, forcing companies to allow consumers…
Read More »