Aileen Calderon (left) has been appointed group creative director of Possible New York where she’ll help lead WPP’s new Volkswagen creative account, reporting to ECD Jason Marks. Prior to this she worked at various KBS agencies, on BMW among others, ...
Read More »Mirum on top as WPP merges it with Possible in the UK
More tidying up at Mark Read’s WPP, Possible UK and Mirum UK are being merged into Mirum UK, headed by former Possible group CEO and Wunderman MD Chris Daplyn. Mirum UK MD Antti Lauronen is leaving. Mirum UK will be ...
Read More »WPP shuffles its agency deck again as it forms new “powerhouse” in Seattle
More network shuffling at WPP, this time it’s digital network Possible (already described as a Wunderman Thompson company) merging with Wunderman Thompson – only in Seattle at this stage although it looks like the two are joining forces officially in ...
Read More »McCann surrenders in fight over US Army account – will WPP’s Possible stay the course?
Interpublic’s McCann has run up the white flag in its long-running dispute with the US Army, first over its decision to fire McCann and then award the business (said to be worth $136m in revenue over ten years) to Omnicom’s ...
Read More »US Army $4bn ad review heading for court again as WPP contests DDB win
WPP has joined former incumbent Interpublic’s McCann in contesting the result of the US Army’s review of its massive ten-year $4bn ad account, claiming that the winner, Omnicom’s DDB, couldn’t (among other things) do the job for the money. The ...
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