Back in January US telecoms giant Verizon – the sixth-biggest advertiser in the States with a spend of $2.4bn – appointed Wieden+Kennedy to handle its brand and strategy work. The move (out of Mcgarrybowen) followed the appointment of Diego Scotti ...
Read More »The gospel according to Dan Wieden: the big marcoms companies are ”wobbling like drunkards”
Actually that was only a small part of what the Wieden+Kennedy founder said at Ad Age’s Small Agency conference in his home town of Portland earlier this month but it’s pretty irresistible; especially as his remarks pre-dated the Pubiicis Omnicom ...
Read More »Will W+K’s La Vita E Bella woo the Chinese for Fiat?
Missed this one first time round; it’s a campaign for Fiat (aka Chrysler) from Wieden+Kennedy Portland explaining the quirky, if somewhat unreliable, Italian motor manufacturer’s appeal to and synergy with the Chinese. W+K Portland certainly can’t be accused of ducking ...
Read More »Colleen DeCourcy and Dave Luhr take top roles in Wieden+Kennedy global reshuffle
Wieden+Kennedy is replacing global ECD John Jay – who’s off to run new innovation company W+K Garage with a new top duo, agency veteran Mark Fitzloff and digital wizard Colleen DeCourcy (pictured) who joins from Socialise, the New York social ...
Read More »My pick of 2012: Audi’s ‘Ahab’, Wieden+Kennedy London and Ajaz Ahmed
These are my choices for ad/campaign of the year, agency of the year and person of the year. Tomorrow (or maybe the next day) we’ll try to reach a consensus about the ultimate top dogs of 2012. So to ads: ...
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