Tag Archives: pitches

It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the rigmarole of a pitch. American Express has hired Mcgarrybowen as its new global creative agency, replacing Ogilvy & Mather which ...

Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative agencies, are wondering too. Pitches are coming thick and fast and they’re getting more expensive for the agencies in question. ...

I’ve never sat in on a pitch to a client but often wondered what wheezes successful agencies come up with. Back in the day there were some masters of the art (if such it be), one being Peter Marsh of ...

It only takes an hour to forge a relationship and come up with some good ideas, or so says Sweden’s One Hour Agency. OHA has been formed by eight young creative from Sweden’s much-praised Hyper Island digital media programme. And ...

Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their traditional foe, client procurement departments. At a recent conference, Coca-Cola Europe’s marketing procurement chief Jane Dormer spoke about the need ...

Jonathan Trimble, CEO of London agency 18 Feet & Rising, explains why building a successful client/agency relationship really begins after the ‘nuclear arms race’ of the pitch. “You are bloody hard work”. An ex-agency head told me recently that this ...

If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’ which is the polite name for agency-client matchmakers; the people who save clients the trouble of finding out for themselves ...

An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a heart problem and need surgery our instinct is to opt for the best man in the land and pay him ...