pitches
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Advertisers
MediaSense study recommends shorter, sharper pitches
Everybody hates pitches it seems, apart from, presumably, the agencies that win them. Adam&eveDDB won 20 cor so on the…
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Advertisers
Do Amex and Dos Equis account moves signal an end to agency pitch mentality?
It’s all change in adland, as we know, and maybe another change is happening: big accounts moving without all the…
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Advertisers
Why pitch policy and malpractice are damaging clients as well as agencies
Are clients taking the mickey in creative pitches these days? I only ask because lots of others, mainly in creative…
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Advertisers
Mad Men and ABM: the secrets of winning pitches
I’ve never sat in on a pitch to a client but often wondered what wheezes successful agencies come up with.…
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Advertisers
Sweden’s One Hour Agency sets out ‘less is more’ stall
It only takes an hour to forge a relationship and come up with some good ideas, or so says Sweden’s…
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Advertisers
Paul Vallois: is it time to view procurement people as partners rather than obstacles?
Paul Vallois (left), managing partner of Partners Andrews Aldridge, says it’s time to re-evaluate the relationship between agencies and their…
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Advertisers
Jonathan Trimble: why the crucial first 100 days can define a client/agency relationship
Jonathan Trimble, CEO of London agency 18 Feet & Rising, explains why building a successful client/agency relationship really begins after…
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Advertisers
Oystercatchers is top matchmaker in new IPA survey of agency pitching practice
If I was contemplating a career in advertising these days (don’t worry, I’m not) I think I’d be an ‘intermediary,’…
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Advertisers
Why advertising experience saves clients huge amounts and time and money – whatever it costs
An issue a lot of advertising people confront today is that of monetising experience and expertise. If we have a…
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