P&G
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Advertisers
Unilever’s off the hook – for now – but new threat to P&G may also impact the agency world
Unilever CEO Paul Polman may have seen off Kraft Heinz’s £112bn takeover bid (disguised as a merger) but he may…
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Advertisers
Why P&G is planning to cut $500m of agency costs
Procter & Gamble is planning to reduce its ad spend by $1bn or so this year, including cuts of up…
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Advertisers
Does Leo B’s new Always epic owe something to the Kevin Roberts theory of madvertising?
Sunday is International Women’s Day and Procter & Gamble’s Always and agency Leo Burnett are bringing back the #likeagirl campaign,…
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