Tag Archives: pg tips

CVC’s ekaterra tea giant launches global media review

CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra (where do they get them from?) has launched a global media review through consultancy ID Comms, scheduled to complete by ...

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Can PG Tips rediscover glory days with an agency review?

I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And ...

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UK PG Tips legend Louis the chimp dies at 37

We try to be sparing with obituaries at MAA (otherwise we’d never write about anything else and you’d all be sad the whole time) but must mark the passing of Louis (left), a chimpanzee who was one of the stars ...

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