pg tips
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PG Tips enters the tea culture wars with NCA
“Live Life one tea at a time” is New Commercial Arts’ debut line for PG Tips, the famed UK brand…
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Post Ogilvy-deal New Commercial Arts gets off the mark with PG Tips
New Commercial Arts, bought by WPP’s Ogilvy towards the end of last year, has won its first biggie: P/E-owned PG…
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CVC’s ekaterra tea giant launches global media review
CVC Capital Partners bought Unilever’s tea brands (including PG Tips and Liptons) for £4.5bn last year and new entity ekaterra…
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Can PG Tips rediscover glory days with an agency review?
I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets…
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UK PG Tips legend Louis the chimp dies at 37
We try to be sparing with obituaries at MAA (otherwise we’d never write about anything else and you’d all be…
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