Tag Archives: pg tips

Can PG Tips rediscover glory days with an agency review?

I see that PG Tips, now owned by Unilever, is reviewing its business at Mother. Unilever is busily slashing budgets all over the place and going in-house so this may not be quite the plum account it once was. And ...

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UK PG Tips legend Louis the chimp dies at 37

We try to be sparing with obituaries at MAA (otherwise we’d never write about anything else and you’d all be sad the whole time) but must mark the passing of Louis (left), a chimpanzee who was one of the stars ...

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Martin Clunes driving ban leaves agency WCRS with a doggy dilemma

It says something for Martin Clunes that we will miss him co-fronting those Churchill insurance commercials. The actor, goofier and more touchy-feely in real life than his dour Doc Martin persona suggests, nevertheless has a strong competitive streak in him ...

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Another monkey manifestation pays off for Barclaycard and BBH

The British seem to love monkeys in ads and Barclaycard’s recent opus from BBH featuring a large version is packing them in on YouTube with nearly 250,000 hits in about a week. The aforementioned beast bears a certain similarity to ...

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Why the John Lewis campaign won the big UK ad effectiveness prize

The John Lewis campaign by Adam & Eve and media agency Manning Gottleib OMD took the top prize at the UK’s IPA Effectiveness Awards ceremony held last night at the London Hilton Hotel, Park Lane. The awards are claimed to ...

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‘Unofficial’ Rolex effort tops UK poll of most engaging Facebook pages

An unofficial Rolex page has topped the charts in the second quarterly Facebook Engagement Index (FEI). The page devoted to the luxury watch manufacturer was followed by Thomas Cook, Warburtons and Bosch in an analysis of the top 250 super ...

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