Tag Archives: pereira o’dell

Germany’s Serviceplan, which claims the biggest independent agency network in Europe, has acquired a stake in highly-rated US agency Pereira O’Dell. Serviceplan, advised by boutique advisory firm Ciesco, bought the stake from Omnicom’s DDB. Serviceplan operates in 35 countries, Pereira ...

Much of the best creativity (some would say just about all of it) is coming from tech companies these days. Why? They’ve got the budget and at the top end of the market a healthy business model. They’re also willing ...