Tag Archives: out of home

Posters are said to be the oldest ad medium, certainly they’re proving arguably the most adaptable. Digital Out of Home is now where the money is and some advertisers are waking up to its power to communicate quickly and at ...

Global Out of Home advertising is set to outstrip newspaper and magazine combined ad sales for the first time in 2020 according to new WPP’s GroupM. It expects Out of Home spending to reach $40.6bn in 2020, $4bn more than ...

UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor Plus acquisitions and now it’s bought MMD Media, a Dutch petrol forecourt specialist with 1378 digital screens at 607 petrol ...

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear ...

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high ...