Tag Archives: out of home

Global expands Out of Home empire with Netherlands’ MMD Media

UK radio operator Global is now a big player in Out of Home too with its Exterion, Primesight and Outdoor Plus acquisitions and now it’s bought MMD Media, a Dutch petrol forecourt specialist with 1378 digital screens at 607 petrol ...

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Talon Outdoor: how Out of Home can target hard-to-reach young TV audiences

The recent Ofcom report into the UK TV market highlighted a number of stark realities for the medium; not least the well-known fragmentation of viewing that affects 16-34 year olds and the scale of challenge broadcasters face from numerous streaming ...

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Ocean brings digital Out of Home network to Birmingham

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

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Alastair MacCallum takes top post at Kinetic UK

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

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Go-go Talon ups international expansion with US Out of Home media buy Grandesign

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...

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