Tag Archives: out of home

Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told 400 delegates at WOO’s Global Congress in ...

Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO ...

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

Every day articles are published about what a city should be. At the same time, there is much discussion around the way people’s work habits have changed because of the pandemic and the impact remote working is having on city ...

Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former ...

More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses so you can smell Hendrick’s’ cucumber and rose aroma. Plus you can press a doorbell – ‘Press for the Peculiar’ ...

The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach in Dubai where local celebs are invited to take a dip. Dreamed up by Havas Mid East to promote the ...

Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto ...

Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...