Tag Archives: out of home

Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it accumulates from users and it’s taken things a step further this year with more, often bizarre information. Good to see ...

Hailed by aficionados as a cinematic masterpiece, the original Blade Runner set out a fascinating vision of the near future when it was released in 1982. Set in the year 2019, bounty hunter Rick Deckard, played by Harrison Ford, is ...

Out of Home advertising can lead the media industry as digital transformation moves from the digitisation of analogue media – “digital as a screen I can go to” – to the reinvention of traditional media – “digital coming to where ...

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and ...

Brexit is being blamed for everything from collapsing high street sales (they seem to be recovering) to job losses in the banking industry and elsewhere (this is a variation on the kitchen sink school of management). Out of home giant ...

Havas is launching a new global out of home and geolocation network, Adcity. Adcity has been running for two years in France and will now include operations across 35 offices with 300 local experts across Europe, Asia, North America and ...

We all know – or think we know – that tech is taking over the ad world although not that many people seem too happy about it, apart from the suppliers of such tech and the companies and venture funds ...

For an industry that talks a lot about change and is surrounded by change, advertising hasn’t really changed that much. But its future depends on embracing new possibilities, on new mindsets, and on new processes. Of all media, outdoor advertising ...