Tag Archives: out of home

More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses so you can smell Hendrick’s’ cucumber and rose aroma. Plus you can press a doorbell – ‘Press for the Peculiar’ ...

The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach in Dubai where local celebs are invited to take a dip. Dreamed up by Havas Mid East to promote the ...

Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto ...

Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value brands, in particular what creates trust. The consumer confidence survey reveals that the top three brand qualities to build trust ...

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and causes off their own bat. British creative Sam Hennig has hit the jackpot (financially too we hope) with this poster ...

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies ...

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...