Tag Archives: out of home

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies ...

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...

A UK Out of Home industry collaboration pooling the results from 65 campaigns between March and September 2020, reveals that advertisers who continued to invest in Out of Home benefitted from strong performance including an average +51% shift in ad ...

If anything is defining the impact of Covid it is uncertainty. Not knowing how the pandemic will develop in terms of further restrictions and economic impact nationally and locally, is making brand media planning infinitely more difficult and the advertising ...

The Out of Home industry – via trade body the World Out of Home Organization – is orchestrating its efforts to recover from the ravages of Covid-19 with a massive global digital OOH campaign from recently-appointed creative agency New Commercial ...

The World Out of Home Organization (WOO) – which represents Out of Home media owners, national associations and specialist media agencies worldwide – has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 ...

Out of Home has embraced the new decade truly transformed. Growth, brilliant assets, smart thinking, creativity, better insight and measurement. We are well on the road to a more automated future and generating real momentum. Digital screens are delivering critical ...

Posters are said to be the oldest ad medium, certainly they’re proving arguably the most adaptable. Digital Out of Home is now where the money is and some advertisers are waking up to its power to communicate quickly and at ...