Tag Archives: out of home

Cadbury is crowd-sourcing its new chocolate bars once more, this time with a digital Out of Home campaign from Carat and Posterscope inviting people to decide which of three makes it into the Cadbury range. The nationwide campaign will appear ...

Ocean Outdoor is rolling out a new network of digital 6-sheet poster screens in partnership with Birmingham City Council. The new network will cover main city arterial and commuter routes. The screens are being supplied by Samsung with Esprit Digital. ...

Alastair MacCallum (below), currently UK CEO of The&Partnership’s M/Six media agency in which WPP is a minority shareholder, is to be the new UK CEO of Kinetic. Kinetic is WPP’s Out of Home media planning and buying unit, the biggest ...

Talon, the UK’s biggest independent Out of Home agency, has bought the OOH business of Grandesign, the US’ second-largest independent in the sector. Grandesign’s traditional offices in San Diego, Denver, St. Louis, Los Angeles and Atlanta will take the Talon ...

This one comes firmly into the “whatever will they think of next” category: Out of Home incubator KineticX (part of WPP) is partnering with a new outfit called Pluvo to create what they call “air-purifying advertising inventory, at valuable high ...

New OnDevice study into the “4th Space” reveals significant impact when Full Motion Digital Out of Home is added to social media campaigns, including a 23 per cent uplift in brand metrics and even greater effect on store footfall. An ...

Has Global, now one of the UK’s biggest media owners, overpaid for Exterion Media which handles the giant TfL London tube and trains poster contract? Global is reckoned to have paid Platinum Equity £450m for Exterion, which also has other ...

And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media – which holds the London tube advertising contract plus other transport operations outside London – which, added to its recent buys ...

The UK has a big new multi-media player, Global Media & Entertainment, the owner of Capital, LBC and Classic FM radio stations, is buying out of home companies Primesight and Outdoor Plus. Primesight turns over about £60m with Outdoor Plus ...