Tag Archives: out of home

Clear Channel Europe in the OOH shop window

Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that will interest European media giants including JC Decaux and Global plus the usual line-up of private equity companies. Outgoing CEO ...

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TPS Engage brings crypto-currencies to digital Out of Home

Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic digital out of Home (DOOH) with Bitcoin and eGold. TPS says its ad platform will allow any advertiser (subject to ...

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UK motorway OOH operator Admedia rebrands to i media

Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former ...

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Hendrick’s turns bus shelters into smell of summer

More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses so you can smell Hendrick’s’ cucumber and rose aroma. Plus you can press a doorbell – ‘Press for the Peculiar’ ...

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Adam&eveDDB bites into new Wall’s Out of Home campaign

Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a hoarding in Leeds, sitting below a mural of Leeds football manager Marcelo Bielsa. To launch Wall’s’ new Magnum and Cornetto ...

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Out of Home industry heavy hitters form global advisory company OOH Capital

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

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