Tag Archives: out of home

Spotify shows old way to use posters in new campaign

Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it accumulates from users and it’s taken things a step further this year with more, often bizarre information. Good to see ...

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Kinetic launches new programmatic platform with Bitposter

There could scarcely be a more controversial topic in adland than programmatic buying but WPP-owned out of home giant Kinetic is wading into the fray with the launch of a new, so far un-named, automatic OOH trading platform using Bitposter ...

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Brydon and Craze go as OOH body Outsmart cuts back

Outsmart, the UK’s out of home media marketing body, is cutting back dramatically as efforts to persuade French-owned OOH giant JC Decaux to join have foundered. JCD pulled out of Outsmart’s predecessor the Outdoor Media Centre in January 2015 and ...

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