Tag Archives: out of home

Out of Home industry heavy hitters form global advisory company OOH Capital

A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and consultancy aimed at accelerating the industry’s expansion and digital transformation. Headed by former Ocean Outdoor chairman Tom Goddard (above), the ...

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Hennig answers One Minute Brief with winner for KitKat

One Minute Briefs describes itself as a ‘bank of creativity,” inviting its 28,000 followers to submit ads for brands and causes off their own bat. British creative Sam Hennig has hit the jackpot (financially too we hope) with this poster ...

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Nick Mawditt of Talon Outdoor: ten themes which will change Out of Home in 2021

Following the testing environment of 2020, Out of Home has adapted to the challenges of reaching consumers on the move. Audiences have shifted rather than disappeared and have shown an appetite for social mobility that will continue into 2021. Strong ...

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Kaplan is new global boss of Out of Home agency Kinetic

Keith Kaplan, currently an advisor to US-based Out of Home owner Outfront Media, is the new global CEO of WPP’s giant specialist OOH agency Kinetic. He succeeds the retiring Marc-Antoine de Roys. This means that all the big specialist agencies ...

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Goddard steps down at Ocean after decade of OOH expansion

Tom Goddard is stepping down as chairman of Ocean Outdoor after a decade which has seen the niche digital Out of Home operator grow into a substantial European force with operations in the Netherlands, Nordics and key German cities on ...

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