out of home
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Advertisers
Clear Channel Europe in the OOH shop window
Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that…
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Ad Tech
TPS Engage brings crypto-currencies to digital Out of Home
Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic…
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Advertisers
Annie Rickard of OOH Capital: how urban media can help transform smart cities
Every day articles are published about what a city should be. At the same time, there is much discussion around…
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Advertisers
UK motorway OOH operator Admedia rebrands to i media
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i…
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Advertisers
Hendrick’s turns bus shelters into smell of summer
More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses…
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Advertisers
A new frontier for Out of Home? Adidas and Havas’ ‘water billboard’ in Dubai
The world of Out of Home clearly knows no bounds: Adidas has set up a “water billboard” on Kite beach…
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Advertisers
Adam&eveDDB bites into new Wall’s Out of Home campaign
Adam&eveDDB is committing more mayhem on the UK’s billboards for client Unilever; this time it’s taken a bite out a…
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Advertisers
Clear Channel and JC Decaux: quality trumps price and social responsibility in fight for consumer trust.
Out of home giants Clear Channel and JC Decaux have surveyed 1,000 UK consumers to find out why they value…
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Ad Tech
Out of Home industry heavy hitters form global advisory company OOH Capital
A number of senior figures from the worldwide Out of Home industry have formed a new global advisory company and…
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