out of home
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Ad Tech
Nicole Lonsdale of Kinetic: why trust is key to sustaining Christmas sales
Brands need to come clean to gain consumer trust during the cost-of-living crunch. While most people across the UK are…
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Advertisers
Ocean adds to capital OOH power base with new Battersea Power Station development
Ocean Outdoor has won the digital out of home contract for London’s iconic Battersea Power Station, one of the capital’s…
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Advertisers
Saatchi & Saatchi and TMW Unlimited win big in Ocean’s annual digital competition
EE, Zoom By Ocado, Solgar and The Trussell Trust among the award winners. Saatchi & Saatchi and TMW Unlimited have…
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Ad Tech
WOO President Goddard calls for boost to Classic Out of Home as medium eyes “another Golden Age.”
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector…
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Advertisers
Clear Channel Europe in the OOH shop window
Major Out of Home media owner Clear Channel has put its European business in the shop window, a move that…
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Ad Tech
TPS Engage brings crypto-currencies to digital Out of Home
Ad platform TPS Engage says it’s the first company to introduce crypto-currencies into media buying. It will now trade programmatic…
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Annie Rickard of OOH Capital: how urban media can help transform smart cities
Every day articles are published about what a city should be. At the same time, there is much discussion around…
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Advertisers
UK motorway OOH operator Admedia rebrands to i media
Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i…
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Hendrick’s turns bus shelters into smell of summer
More sustainability (see Desert Island Ads): this time for Hendrick’s Gin on UK bus shelters adorned with cucumbers and roses…
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