Tag Archives: out of home

Global hits OOH big time with Exterion – but beware new competitors as posters become broadcast medium

Has Global, now one of the UK’s biggest media owners, overpaid for Exterion Media which handles the giant TfL London tube and trains poster contract? Global is reckoned to have paid Platinum Equity £450m for Exterion, which also has other ...

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Global’s Exterion buy creates giant new UK media owner

And then there were two. UK radio giant Global says it has a binding deal to buy Exterion Media – which holds the London tube advertising contract plus other transport operations outside London – which, added to its recent buys ...

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Spotify shows old way to use posters in new campaign

Streaming service Spotify produced arguably the best out of home campaign last year by highlighting some of the facts it accumulates from users and it’s taken things a step further this year with more, often bizarre information. Good to see ...

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