One of David Jones’ better Brandtech Group deals seems to be in-housing studio Oliver. Oliver already works for the likes of Unilever and now it’s signed up Boots with a new Boots Nottingham studio in its home town (below.) Which ...
Read More »Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing
It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...
Read More »David Jones’ You & Mr Jones hits the big time with majority stake in global on-site network Oliver
David Jones’ “brandtech” venture You & Mr Jones has bought a majority stake in Oliver owner Inside Ideas Group for an estimated $200m. Oliver, set up by Simon Martin in 2004, provides on-site agency/studios to a range of advertisers. Its ...
Read More »Wunderman challenges Oliver and consultancies with new on-site network Wunderman Inside
On-site agency Oliver has well and truly upset the agency applecart over the past few years, its biggest coup is setting up 30 or so such agencies for Unilever, and now WPP-owned digital giant Wunderman is biting back with its ...
Read More »Oliver hires former Proximity creative chief Kavanagh
On-site agency specialist Oliver Group has hired former Proximity London creative director Rob Kavanagh as ECD on a number of key accounts. Kavanagh will report to Oliver UK’s CCO Brian Cooper (both below, Kavanagh left) with a remit to extend ...
Read More »Engine challenges on-site agency Oliver with NuFu launch
Engine is launching NuFu – not a chain of sushi restaurants but a new challenger to Oliver in the on-site agency stakes. NuFu is short for Nuclear Fusion, it seems. Transport operator TransPennine Express in Manchester is its founding client ...
Read More »New Oliver/ISBA research promotes in-house agencies
In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...
Read More »Now Oliver tries its hand at programmatic media
In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg. Trigg has founded and worked for a number of online ad companies, latterly as VP of advertising at ComScore. Oliver ...
Read More »Fast growth in-house agency Oliver expands with new office in Manchester
International production agency Oliver Group is expanding in the UK by opening a Manchester office. Oliver says the new office, in Salford Quays, home to the BBC and numerous production businesses and led by MD Nic Morris, will act as ...
Read More »