Tag Archives: oliver

Oliver CEO Sharon Whale: how clients can avoid becoming inmates of in-housing

It’s been quite the journey. In-housing still isn’t understood in the way I’d like, but there’s no denying it’s become a valuable, mainstream marketing operation today. Household names have adopted the practice in recent years – the likes of Sky ...

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Oliver hires former Proximity creative chief Kavanagh

On-site agency specialist Oliver Group has hired former Proximity London creative director Rob Kavanagh as ECD on a number of key accounts. Kavanagh will report to Oliver UK’s CCO Brian Cooper (both below, Kavanagh left) with a remit to extend ...

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Engine challenges on-site agency Oliver with NuFu launch

Engine is launching NuFu – not a chain of sushi restaurants but a new challenger to Oliver in the on-site agency stakes. NuFu is short for Nuclear Fusion, it seems. Transport operator TransPennine Express in Manchester is its founding client ...

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New Oliver/ISBA research promotes in-house agencies

In-house agency specialist Oliver has teamed with ISBA and research consultancy Future Thinking in a new piece of research – to be announced at Advertising Week Europe today – that purports to show that 62 per cent of advertisers are ...

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Now Oliver tries its hand at programmatic media

In-house agency group Oliver Group is trying its hand at programmatic media buying, forming Oliver Media led by Duncan Trigg. Trigg has founded and worked for a number of online ad companies, latterly as VP of advertising at ComScore. Oliver ...

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Fast growth in-house agency Oliver expands with new office in Manchester

International production agency Oliver Group is expanding in the UK by opening a Manchester office. Oliver says the new office, in Salford Quays, home to the BBC and numerous production businesses and led by MD Nic Morris, will act as ...

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Does Oliver’s deal for Dare herald a new agency model?

EDC UK has sold Dare to Oliver which operates through in-house agencies at major clients including BMW, Starbucks and PepsiCo. Dare was owned by Vision 7 and, before that, Cossette during which time it was merged, disastrously, with MCBD. Design ...

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