Leading Out of Home digital media partners Ocean Outdoor and Branded Cities are launching launched a super premium network, The United, which brings together four premier digital advertising screens in the top three locations in the UK and the US. ...
Read More »Ocean Outdoor UK CEO Phil Hall: how digital Out of Home is navigating a tricky economy
1/Ocean is a major Northern Europe media owner. The UK economy is reported to be lagging its European rivals. How is this playing out in Out of Home? We’re seeing a couple of interesting factors at play across 2022 and ...
Read More »Disney’s Chippendales takes to the digital OOH streets
Disney’s new Chippendales film has made it to digital Out of Home courtesy of Ocean Outdoor, another example of the broadcast wonders of the medium. Nothing to frighten the horses. Would a movie about a female troupe (not nearly such ...
Read More »Ocean restructures with Hall as one of three country CEOs
Digital out of home leader Ocean Group has announced a new company wide structure under group CEO Tim Bleakley including the appointment of Phil Hall as CEO of Ocean Outdoor UK. Hall (left) joins Ocean’s other country CEOs Anders Axelsson, ...
Read More »Tinka escapes troll in 3D live action DOOH spot from Denmark’s TV2
The wonders of digital Out of Home continue apace. Denmark’s TV2 premieres its popular Christmas family series Tinka og sjælens spejl with an original DeepScreen digital out of home experience on Ocean Outdoor’s large format digital screen at the Field’s ...
Read More »Lil Nas X stars for Coach on Ocean’s Piccadilly Lights
The plethora of Christmas ads on TV aren’t the only current manifestations of creativity. US-based global fashion house Coach’s 3D animated film on Ocean Outdoor’s flagship Piccadilly Lights digital screen in London is garnering plenty of attention in rainy London. ...
Read More »Ocean adds to capital OOH power base with new Battersea Power Station development
Ocean Outdoor has won the digital out of home contract for London’s iconic Battersea Power Station, one of the capital’s biggest recent developments at around £9bn. The long term contract follows a competitive pitch managed by The Out of Home ...
Read More »Saatchi & Saatchi and TMW Unlimited win big in Ocean’s annual digital competition
EE, Zoom By Ocado, Solgar and The Trussell Trust among the award winners. Saatchi & Saatchi and TMW Unlimited have taken the top prizes in Ocean’s annual digital creative competition, winning digital out of home (DOOH) space for original concepts ...
Read More »Out of Home pioneer Ocean bounces back from pandemic – but it’s still in the shop window
Premium digital Out of Home media owner Ocean Outdoor has bounced back strongly from the pandemic in 2021, recording a 44.3% increase in revenue over 2020 (7.2% over Q4 2019) and a profit of £18.6m. The company, which operates in ...
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