Tag Archives: o2

It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...

Here’s one of the big ads of the the year, O2’s ‘Make them giants’ for its #WearTheRose campaign from VCCP, supporting the England rugby team in the Rugby World Cup. Months in the making no doubt, with ‘Bear and Hare’ ...

UK phone operator Three’s ‘same price phone calls from abroad’ offer is a good one and agency Wieden+Kennedy has flogged it to the masses with a certain brio. Now it’s adding Spain, still the biggest overseas holiday destination for the ...

French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to have rediscovered an interest in advertising too. Hot on the heels of announcing he plans to tender for more shares ...

From one wrinkly old man to a bunch of others – no, I’m not talking about the IPA Council. Here’s Mick Jagger, with a semi-comatose Charlie Watts, plugging the Monty Python reunion, currently at the O2 in London. Very good, ...

At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...

Is there a touch of desperation behind this new campaign from London agency VCCP for O2? It must be getting harder and harder to cut through all the ad clutter in the mobile market. So we have a very nice ...

Vodafone is pulling out of Formula One after sponsoring the McLaren team since 2007 (and before that Ferrari). The company says it wants to spend the money on more ‘local’ promotions and building the brand (which is supposed to be ...

Oh dear, ads with sportsmen in them do so tend to backfire. This effort is from O2 and VCCP, dishing out 1,000 ‘priority tickets’ to customers for the England All Blacks game on Saturday. And, not unreasonably, it features England ...