Mobile network wars are raging in the UK: BT has moved to Publicis-owned Satchi & Saatchi from AMV BBDO and is bombarding us with stories about it being the best network and able to provide broadband everywhere. Now 02 has ...
Read More »O2/Virgin Media merger would herald heavyweight shoot-out between top UK agencies
Nigel Bogle of BBH fame famously observed that no agency was more than three phone calls from disaster (these days it’s probably emails) and, as if they didn’t have enough on their plates, VCCP and adam&eveDDB, two of the UK’s ...
Read More »Nervous time for marketers as Rugby World Cup unfolds
It’s nerve-racking enough to be a player, coach or organising body involved in a big sports tournament, such as the current Rugby World Cup. But it’s arguably worse if you’re a brand owner who has invested millions in such an ...
Read More »O2 unveils giant bet on England’s World Cup rugby team
Here’s one of the big ads of the the year, O2’s ‘Make them giants’ for its #WearTheRose campaign from VCCP, supporting the England rugby team in the Rugby World Cup. Months in the making no doubt, with ‘Bear and Hare’ ...
Read More »Wieden+Kennedy lays its cards on the table for Three
UK phone operator Three’s ‘same price phone calls from abroad’ offer is a good one and agency Wieden+Kennedy has flogged it to the masses with a certain brio. Now it’s adding Spain, still the biggest overseas holiday destination for the ...
Read More »Now Bollore stitches €500m O2 Havas media deal
French tycoon Vincent Bollore, newly installed as chairman of huge media conglomerate Vivendi (it owns Canal+ among others) seems to have rediscovered an interest in advertising too. Hot on the heels of announcing he plans to tender for more shares ...
Read More »And now for something completely different – Mick Jagger introduces Monty Python reunion tour
From one wrinkly old man to a bunch of others – no, I’m not talking about the IPA Council. Here’s Mick Jagger, with a semi-comatose Charlie Watts, plugging the Monty Python reunion, currently at the O2 in London. Very good, ...
Read More »Are these the best integrated campaigns of 2013?
At Flock Associates we are never ones to miss an opportunity to dig out examples of great integrated marketing, so we figured we would jump on the ‘end of the year ‘ bandwagon and gather our favourite campaigns from 2013. ...
Read More »O2 and VCCP turn cats into dogs to try to cut through mobile ad clutter
Is there a touch of desperation behind this new campaign from London agency VCCP for O2? It must be getting harder and harder to cut through all the ad clutter in the mobile market. So we have a very nice ...
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