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Women as heroes and victims: Ancestry and Women’s Aid for IWD
Weber Shandwick has created a campaign to share Ancestry.com’s clever idea for International Women’s Day, celebrating historic milestones and offering…
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Now Mother wins Electronic Arts and invites a friend for the ride
Mother is on a hot streak. In the last week it has announced wins for first Nationwide, then Alpen, and…
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Mother wins Alpen and delivers a monster campaign
Alpen appointed Mother last year ahead of £2m rebranding exercise, and the agency has responded by unleashing a new cereal…
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Mat Goff’s ARK Agency raids adam&eveDDB for senior team
Ark Agency has turned to adam&eveDDB – where co-founder Mat Goff was previously CEO – for three senior hires. Creative…
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A rap made up of ad taglines gives The One Show awards an AI twist
The One Show’s awards deadline is looming, and this film is here to remind us – in rap. This hip-hop…
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Nationwide: Mother wins against Uncommon & Neverland
Nationwide only split from New Commercial Arts in January, when the agency’s sale to Ogilvy left the building society searching…
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MAA Ad of the Week: Stormzy for McDonald’s
Leo Burnett and McDonald’s, like BBH and Tesco, are on a hot streak. This latest campaign imports the idea of…
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BETC takes Citröen on a bear hunt
Car advertising can be inconsistent, with manufacturers quick to trumpet the switch to electric but slow to leave behind the…
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Coach appoints Mother London for global campaign
Mother London quietly won leather goods brand Coach in 2024, and is now launching its first campaign for the US…
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