Tag Archives: new business

R3 Worldwide: McCann, Mindshare and WPP head global new business league

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork

I have stumbled across some of the claims people make in their profiles on company websites and personal history on LinkedIn. I read one this morning where the person concerned claims he was the architect of integration at Ogilvy, possibly ...

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GroupM airtime row with Channel 4 shines a light on media agency deals

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

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