Tag Archives: new business

2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner Paul Simons had this to say on a similar wave back in 2014. Is new business getting harder for start-ups? ...

The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained relatively resilient through 2020. In the first half of 2020, according to independent marketing consultancy R3, total new business revenue ...

Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves are down 37 per cent in the first five months of the year. Creative is down ten per cent, media ...

Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting rid of them. Omnicom’s BBDO has appointed New York CSO Crystal Rix (below) to the global post (she’s keeping her ...

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

The UK is widely regarded as the creative capital of the world. Agencies lie at the heart of this, creating some of the best and most innovative campaigns for their clients. So why then, when it comes to marketing themselves, ...

Agencies must do for themselves what they do for their clients, or risk being overlooked for new business. That’s a no-brainer, given marketing in its many forms is agencies’ core product. But much as agencies like to think they are ...

Lively London client/agency matchmaker Oystercatchers held its annual awards last night for agency new business teams, awarding gongs for best RFI (response to client request for information), agency film, agency website and agency credentials. The only thing missing is best ...

I have stumbled across some of the claims people make in their profiles on company websites and personal history on LinkedIn. I read one this morning where the person concerned claims he was the architect of integration at Ogilvy, possibly ...