Tag Archives: new business

2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New Business League table. R3 Principal Greg Paull (left) says: “Marketers were constantly looking for the right mix of creative, digital, ...

The UK is widely regarded as the creative capital of the world. Agencies lie at the heart of this, creating some of the best and most innovative campaigns for their clients. So why then, when it comes to marketing themselves, ...

Agencies must do for themselves what they do for their clients, or risk being overlooked for new business. That’s a no-brainer, given marketing in its many forms is agencies’ core product. But much as agencies like to think they are ...

Lively London client/agency matchmaker Oystercatchers held its annual awards last night for agency new business teams, awarding gongs for best RFI (response to client request for information), agency film, agency website and agency credentials. The only thing missing is best ...

I have stumbled across some of the claims people make in their profiles on company websites and personal history on LinkedIn. I read one this morning where the person concerned claims he was the architect of integration at Ogilvy, possibly ...

Is new business getting harder for start-ups? Let’s be clear from the outset that only a few start-ups crash through the glass ceiling of moderate success in to the premier league; adam&eve being a great example. However they are in ...

The ongoing Channel 4/GroupM stand-off is rather worrying for advertisers for number of reasons. Campaign reports that GroupM’s refusal to accept a renewal of the same terms it was offered in its last two year deal -hardly an unreasonable offer ...

This is the second extract adapted from Paul Simons’ book Day 1 to Day 2555 (or 7 years in the life of an advertising agency). Here Paul explains how he went about choosing the right team to start successful London ...

Bartle Bogle Hegarty has won Akzo Nobel’s £60m global Dulux account, another welcome sign that the UK’s leading blue chip creative agency is returning to form. The agency has been languishing in the new business stakes recently (by its own ...