new business
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Paul Simons: why are so many newbie London agencies struggling so hard to win proper accounts?
2020 has seen a spate of new agency start-ups but how many will succeed, even survive? MAA’s late business partner…
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R3: global new business down ten per cent in H1 2020 – WPP tops, Droga5 scores for Accenture
The holding companies might be losing as much as 23% of their revenue year-on-year (Omnicom), but new business has remained…
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R3: global new business tumbles in 2020 – WPP agencies best in creative
Covid-19 has driven down new business globally in 2020 with global marketing consultancy R3 Worldwide estimating creative and media moves…
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BBDO picks Rix to join swelling ranks of agency CMOs
Agencies are busily appointing CMOs, some on a global basis, just at a time when clients seem to be getting…
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R3 Worldwide: McCann, Mindshare and WPP head global new business league
2015 was a dynamic year for account reviews amongst agencies globally, with 7000 individual reviews tracked in the R3 New…
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Karla Morales-Lee: why are creative agencies so bad at marketing themselves?
The UK is widely regarded as the creative capital of the world. Agencies lie at the heart of this, creating…
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Noelle McElhatton: what we can learn about agency marketing from Saatchi, Iris, Sapient Nitro and W+K
Agencies must do for themselves what they do for their clients, or risk being overlooked for new business. That’s a…
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Oystercatchers awards show how new business pitches have become an industry inside an industry
Lively London client/agency matchmaker Oystercatchers held its annual awards last night for agency new business teams, awarding gongs for best…
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Paul Simons: there is no point in over-claiming on your CV – real success is nearly always down to teamwork
I have stumbled across some of the claims people make in their profiles on company websites and personal history on…
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