Adam&eveNYC is hanging in there in the Big Apple market that has confounded so many British agencies (DDB obviously helps.) Maybe its biggest win has been sports simulation video game NB2K23, named after the most famous basketball ace Michael Jordan ...Read More »
Reed Smith: the future of advertising – is it the metaverse?
By Stacy Marcus and Deborah Bessner. The metaverse presents tremendous opportunities for brand and advertising growth, with brands ranging from Balenciaga to Microsoft and the NBA dipping their toes in the metaverse pool through NFTs, virtual worlds, and sponsorships. But ...Read More »