Tag Archives: molson coors

Team WPP strikes again as DraftFCB loses Coors

Miller Coors, the North American beer venture between SAB Miller and Molson Coors, has sacked long-time Coors agency Interpublic-owned DraftFCB and succumbed to the temptations of an offer from WPP to combine the talents of JWT, Ogilvy, Y&R and Grey. ...

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JWT gains important Carlsberg global foothold with Hong Kong win

Carlsberg is the world fourth-largest brewer with a history of famous advertising (‘Probably the best lager…) but uses a hotch-potch of agencies. Its new tagline ‘That calls for a Carlsberg’ has been run out of London integrated agency Fold7 with ...

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Crispin Porter’s Craig Miller joins London’s VCCP – does this herald international expansion?

Crispin Porter creative director Craig Miller, one of the people behind the celebrated Domino’s Pizza ‘turnaround’ in the US, is joining Chime Communications-owned VCCP in the UK. Five years ago Domino received a huge amount of flak after a viral ...

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Carlsberg enlists Belgian bikers in great beer battle

Beer accounts have always been the most sought-after creative brief (you can indulge your laddish tendencies with the client’s wholehearted approval) but there some especially good examples around at the moment, like Wieden+Kennedy Amsterdam for Heineken and VCCP for Molson ...

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Challenger brands agency VCCP Blue wins Carling

Surely some mistake? Carling, the venerable UK lager, is hardly a challenger brand is it? Well maybe it is these days, it’s a long time since it ruled the market on the back of the famous WCRS ‘Bet he drinks ...

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