Michael Farmer
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Advertisers
Michael Farmer: how agency pay needs to change in the AI era – AI takes out 24% of current fees
Credit: Jack Ziegler, The New Yorker, The Cartoon Bank A major holding company creative agency asked us to evaluate the…
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Advertisers
Michael Farmer: why Publicis is leading the holding company pack
This is consultant Michael Farmer’s recent article from his Substack series C-Suite Blues. Making Sense of Four Holding Companies: WPP,…
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Advertisers
Michael Farmer: will there be a (much-needed) new Madison Avenue Makeover?
Consultant and author Michael Farmer is one of the most incisive and knowledgeable commentators on advertising and the wider business…
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Ad Tech
Sir Martin Sorrell on Madison Avenue Manslaughter
Michael Farmer has just published the third edition of his invaluable Madison Avenue Manslaughter, surely the best analysis of the…
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