McDonalds
-
Advertisers
McDonald’s takes a leaf out of Apple’s book with relaunch by We Are Unlimited
Years ago Apple told us “there’s an app for that,” heralding the final coming of smartphone mania. Now McDonald’s newly-minted…
Read More » -
Ad Tech
Leo Burnett North America puts media tech expert Swinand in charge
Lose a big account and people seem to go missing too. Last year Publicis-owned Leo Burnett lost McDonald’s to Omnicom’s…
Read More » -
Ad Tech
Big advertisers wake up to perils of digital and data – well, some of them do
Advertisers don’t have to agree about everything of course but the groovy new digital world seems to have them in…
Read More » -
Advertisers
Omnicom’s new McDonald’s agency is..We Are Unlimited
Yes it’s true: the name of Omnicom’s new agency, set up to handle McDonald’s in the US (and elsewhere it…
Read More » -
Advertisers
McDonald’s goes universal in new UK poster campaign
We’re still waiting to see what McDonald’s’ groovy new data-driven DDB-dominated agency in the US looks like and curious to…
Read More » -
Advertisers
McDonald’s sheds some light on new US agency, creative expectations and pay policy
Piecing together the details of Omnicom’s new DDB-based creative agency for McDonald’s is a diverting entertainment and some clues have…
Read More » -
Advertisers
Leo Burnett UK still produces the goods for McDonald’s despite US agency change
McDonald’s has consolidated its US advertising into a new Omnicom entity, headed by DDB. Bad news for Leo Burnett in…
Read More » -
Advertisers
Omnicom’s giant land grab continues with McDonald’s from Publicis/Burnett
There’s no holding Omnicom at the moment: fresh from taking the lead in so-called ‘Mediapalooza’ with its new entity Hearts…
Read More » -
Advertisers
McDonald’s creative review seem barmier by the day
It’s been a while since we had a client who, on the surface of it, seemed utterly bonkers – intriguingly…
Read More »